SteriPEN Launches New Product Videos Created by Gear Cuts

SteriPEN Launches New Product Videos Created by Gear Cuts

Durango, CO (July 28, 2015) – Hydro-Photon, Inc., the makers of SteriPEN, recently hired Gear Cuts to produce specialized product videos featuring their best selling products.

The products included in this video lineup are SteriPEN Classic 3, SteriPEN Adventurer Opti, SteriPEN Aqua, and SteriPEN Ultra. These videos speak to product features and points of differentiation as well as demonstrate the easy-to-use, unique UV light water purification technology systems in action. Gear Cuts delivered the completed product videos to SteriPEN nearly two weeks ahead of schedule.

“Working with Gear Cuts was a great pleasure, and we’re very happy with the results,” said Julie Lord, Director of Marketing at Hydro-Photon. “The process Ron has developed to gather information for the videos made for an efficient script development. He was able to provide talent and a production crew that got it right the first time, and delivered videos that we’re sure will increase sell through for our retailers.”

“We are stoked with the outcome of the SteriPEN videos,” said Ron Rod, Founder of Gear Cuts. “It was a fun challenge to create videos that speak to the product features and benefits while also including an effective how-to tutorial video that demonstrates the ease of use of SteriPEN products. We think that SteriPEN customers will be pleased with the outcome as well. We’ve been long time users of the Classic, so it was fun to produce these videos for SteriPEN.”

The SteriPEN product videos produced by Gear Cuts can be found at www.SteriPEN.com/videos. SteriPEN is rolling the videos out to their retailers, including REI, for use on their own websites. They expect these high quality videos to increase sales on their own website as well as on their retailers’ sites – a win-win situation.

About SteriPEN

SteriPEN, made by Hydro-Photon based out of Blue Hill, Maine, is known as the first and fastest portable UV water purifier available. This technology has been recognized by publications such as TIME magazine, Backpacker Magazine and Outside Magazine, among others, as a powerful, user-friendly alternative to pumps, chemicals, and filters. Miles Maiden founded Hydro-Photon out of a desire to find a better way to purify water in the wild, and eight patents later, he’s done just that. To see the full SteriPEN offering, visit their website at www.steripen.com.

About Gear Cuts

Based in Durango, Colorado, Gear Cuts is a video production studio that creates product videos for ecommerce sites for companies in the outdoor, cycling, and snow sports industries. Their portfolio is available at www.gearcuts.com/portfolio. The team at Gear Cuts has worked in product design and development, as well as marketing, at companies like GoLite, Pearl Izumi, and Trek Bikes. This background gives them a unique insight into the details that set products apart. For more information, contact Ron Rod at ron@gearcuts.com.

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