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Stio™ Launches Spring 2013 Collection

New line offers versatility, style, and performance for mountain and urban settings


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Media Contact:
Claire Rabun
Verde PR
crabun@verdepr.com
970.259.3555

JACKSON, Wyo. –Stio, a Jackson Hole-based mountain lifestyle brand, today launches its first spring collection of apparel and accessories for men, women, and children. Building on the technical-meets-lifestyle approach of its debut Fall 2012 line, Stio’s new spring collection takes cues from both alpine and urban settings to create versatile, fashion-forward, and functional offerings for the outdoor life.

The Spring 2013 collection focuses on three major categories: mountain athletic, mountain technical, and mountain lifestyle, each with adaptable pieces that function in a variety of settings from town to trail. Styles range from sophisticated active wear for mountain adventures, to travel-ready soft shell blazers, to casual, cotton classics. The do-it-all performance fabrics, tailored fit, and modern construction of the line provide a fresh take on traditional outdoor apparel.

Stio’s spring range features several new proprietary textiles including Stio’s ultra light Sphero™ soft shell fabric; Meridian™, a stretch mini-rip nylon; and Haven™, a four-way stretch nylon/polyester mélange. Stio also continues to partner with premium ingredient textile brands such as Pertex®, schoeller®, and drirelease® to ensure that each product meets the company’s performance and quality standards.

“We are thrilled to unveil our first Stio collection for the warmer months of spring and summer,” said Stephen Sullivan, founder and CEO of Stio. “After a very successful fall/winter launch, we’ve proven that the Stio aesthetic is resonating with the outdoor consumer, and we look to expand upon that with these new offerings. Every product in our spring/summer line reflects our promise for performance, style, and quality, and there is truly something for every outdoor environment. I look forward to seeing Stio everywhere this summer, from the top of the Grand Teton to the streets of Manhattan.

To see the full spring/summer line, visit www.stio.com, and to join the conversation, go to our Facebook page.

About Stio™
Headquartered in the heart of the Tetons in Jackson Hole, Wyoming, Stio™ is a direct to consumer brand founded to inspire connection with the outdoors through beautiful, functional, and innovative products infused with the soul of mountain lifestyle.