Stio™ Wins the Polartec® APEX Award
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JACKSON, Wyo. –Stio™, a Jackson Hole-based mountain lifestyle apparel brand, is honored to receive the Polartec APEX design award for its Basis Shirt. A top seller from Stio’s debut Fall 2012 collection, the Basis Shirt was selected for its unique style, workmanship, and innovative use of Polartec fabrics.
The Basis Shirt utilizes Polartec Power Dry® – a bi-component knit of wool and polyester – creating one of the most versatile products in the Stio line. The Basis is styled like a classic button down yet doubles as a technical base layer, creating the perfect mountain lifestyle piece for year around wear.
“As a new brand, we are especially proud to win this award and to be recognized alongside so many long established brands in the industry,” said Steve Sullivan, founder and CEO of Stio. “The Basis Shirt is an excellent representation of the Stio aesthetic, thanks in large part to the modern versatility of Polartec’s cutting-edge, Power Dry® fabric technology.”
The 2013 APEX Awards ceremony will be held at Outdoor Retailer Summer Market. This year’s APEX Awards also mark the award’s fifteenth anniversary, so stay tuned for details on further celebrations from Polartec, including a social media contest that will highlight the Basis Shirt.
To check out the Basis Shirt and the rest of the Stio products, visit www.stio.com, and to join the conversation, go to our Facebook page.
About Stio™
Headquartered in the heart of the Tetons in Jackson Hole, Wyoming, Stio™ was founded to inspire connection with the outdoors through beautiful, functional, and innovative products infused with the soul of mountain lifestyle.
Media Contact:
Claire Rabun
Verde PR
crabun@verdepr.com
970.259.3555
