Press Releases

STM Bags Appoints Adam Ziegelman as Vice President of Global Marketing

Outdoor and travel industry executive joins team to grow brand internationally.

(Sydney, Australia) June 3, 2010. STM Bags announced the appointment of Adam Ziegelman as vice president of global marketing. Ziegelman will be based in the company’s North American offices in Poway, CA and will report to Wayne Faulkner, general manager of STM North America.

“We are very excited to have Adam join our team,” said co-founder and President Ethan Nyholm. “Adam brings a wealth of knowledge and a track record of success with some of the most sought after consumer brands. As the company transitions from a niche player to globally distributed brand, we will leverage Adam’s skills to better communicate our product offering to a global market both online and off.”

Most recently Ziegelman was the Director of Marketing and Director of Business Development for Eagle Creek Travel Gear. He has also held leadership positions in marketing and sales with The Away Network, Patagonia and Trek Bicycle. Ziegelman received a bachelor’s degree in history and a master’s in business administration from the University of Michigan.

Founded in 1998 in Sydney Australia, STM Bags ( offers a full range of lifestyle oriented laptop bags and accessories. STM’s mission is to provide a more comfortable, secure and stylish means to transport your digital gear. All STM products are backed by a product lifetime warranty.