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PARK CITY, Utah â€“ Training at a high level demands high-quality gear â€“ Stoic and the USA Ski Jumping (USASJ) team both know this. Join the two together and what is created is a partnership that breeds top-notch peak performance. Game on.
Starting now, Stoic, the Park City, Utah-based manufacturer of technical outerwear, will be teaming up with USASJ to provide members of the ski jumping squad with dry land training gear for the off-season. Stoic will support the talented team with technical leading-edge shirts, shorts and apparel for the season.
â€œWe’re proud to support the USASJ in competition and training,â€ said Bill Hartlieb, Stoic Brand Director. â€œJim Holland, founder and executive chairman of Backcountry.com, was an Olympic ski jumper and still remains close to the Team and the sport. He introduced us to the Team and we’re now gearing these athletes up to represent the U.S. in world competitions.â€
Stoic’s inspiration comes from the mountains and building reliable, well-engineered gear to thrive in the outdoors is the focus. The premium private label brand of Backcountry.com, Stoic’s spectrum of gear includes apparel and hard goods (down sleeping bags, tents, adventure travel luggage) for a range of outdoor activities from skiing to mountaineering to backpacking.
Supporting the USASJ team on their road to the 2014 Olympic Winter Games in Sochi, Russia, Stoic will provide the ski jumpers with the Thrive Short, Breathe 90 Tee, Microlith Softshell Pullover and Microlith Softshell Pant to assist in the team’s practice and training to hone their mastery of flight.
â€œAll of us at USASJ are thrilled to continue our ongoing association with Stoic,â€ said Jeff Hastings, former USA ski jumping Olympian and Executive Director of USASJ. â€œStoic has a great combination, featuring outstanding technical wear and great styling. Their support allows our ski jumpers to have the best in training attire, and we are very pleased to work with them again this year – they have been great.â€
For more information about the Stoic, please visit: http://www.backcountry.com/stoic
For more information about the USASJ, please visit: http://www.usaskijumping. org/
Stoic is a fusion of the minds of the Community and the hands of the Backcountry.com team. Knowledge and experience converge. Thriving in the harshest climates and most extreme environments, Stoic pushes beyond mediocrity in search of true function. Whether you cut a skin track in the pre-dawn mist or turn an ice screw into the tenth pitch of a high-alpine route, the weight-conscious, almost-ascetic Stoic outerwear weathers the storm. Featuring cutting-edge construction and fabrics, minimalist ergonomic fits, and raised-in-the-backcountry grit, Stoic embodies the spirit of the alpine extremist. Stoic â€“ Thrive In Your Element. For media information, please contact Keith Cozzens, Verde PR, email@example.com, 970.259.3555 X2.
About USA Ski Jumping:
The mission of USA Ski Jumping is to develop and promote the careers of United States athletes who are contenders for Olympic, World Championship and World Cup competitions and to nurture programs that increase the number of American athletes competing in the sport of ski jumping as well as to improve and sustain the quality of ski jumping opportunities offered to American athletes at local, regional, national and international levels. To learn more about USASJ or to donate please visit our Web site www.usaskijumping.org.