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Stoked Roasters + Coffeehouse Selects SMAK Strategies as Public Relations Agency of Record

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PARK CITY, UT – May 23, 2017

SMAK to lead strategic communications and media relations efforts to support Stoked Roasters + Coffeehouse products, media, and events


Stoked Roasters + Coffeehouse, the leading organic coffee company serving the outdoor market, has recently signed SMAK Strategies as their public relations and marketing agency of record for media relations and strategic communications.

Founded in Hood River, OR, Jax Mariash started Stoked in June 2014, with the goal of providing premium, organic coffee to outdoor enthusiasts and kick starting their adventures with one epic sip of coffee. Stoked will rely on SMAK to bring the company’s brand stories and values to the public, an endeavor that both SMAK and STOKED are excited about.

“We’re fired up to work with Stoked Roasters,” said Maria Hennessey, Founder and President of SMAK Strategies. “Not only does the coffee taste amazing, but the brand represents the qualities and values we find so important here at SMAK. We are excited to tell the story of this emerging company and an owner that is so passionate about amazing coffee and living a life full of adventure.”

Stoked Roasters came to fruition in the river town of Hood River, OR — known as the capital of kiteboarding and windsurfing — and this summer the company will be opening a second coffeehouse in Park City, UT. Stoked offers six signature blends all roasted in a custom-built 25lb San Franciscan roaster. Additionally, Stoked offers Stoked STIX, premium instant coffee for those needing a delicious cup of coffee on the go.

Jax Mariash, founder and owner of Stoked Roasters, lives and breathes outdoor adventure. As a professional ultra runner, Jax was the first woman to complete the 4 Desert Race Series Grand Slam Plus and in 2016 was crowned the 4 Deserts Female World Champion. In tandem to being a professional athlete, Jax has spent years developing and perfecting Stoked Roasters into what it is today.

“I have always been extremely passionate about coffee and I’m excited to be working with SMAK to help build our brand awareness across the outdoor community,” said Jax Mariash, founder and owner of Stoked Roasters.

About SMAK Strategies

SMAK specializes in strategic PR & marketing services, helping bring brands to the forefronts of their markets. We understand that today’s brands are much more than the products and services they sell — they are a personal choice as well as a vital and fun component of a larger community. Small by design and offering a high level of personalized service, SMAK integrates creative ideas and strategic planning to deliver exceptional, sustainable results. For more information, please visit

About Stoked Roasters + Coffeehouse

STOKED ROASTERS, the official coffee of the outdoors, is all about providing premium coffee to kick start your day in a positive way. Only the highest quality green coffee beans are roasted on STOKED’s custom-built 25lb San Franciscan roaster, and are packed with good vibes by awesome people who love to be outside. All of STOKED beans are Certified Organic by the Oregon Department Of Agriculture, and the company participates in Fair Trade as often as possible. To learn more, please visit