Press Releases

Stonewear Introduces New Logo, Re-Branding at ORSM

Stonewear Designs, the women’s active wear company is excited to announce its re-branding initiative. Stonewear Designs, continuing as Stonewear, will introduce the re-branding initiative, including new logo and fresh look, at Outdoor Retailer Summer Market, followed by a full re-branding launch to consumer in January of 2015.

Kitty Bradley, President of Stonewear said, “Outdoor Retailer is always a great outlet to debut our newest and best products, we want to parallel that same energy and excitement around our new branding and logo at Summer OR.” She continued, “The Stonewear brand is built on creating quality clothing for active, get-out-there, rock-star women – Our primary priority is stay true to our roots but also put a fresh face on our brand.”

The new Stonewear logo (below) will parallel the iconic diamond shape of the original Stonewear Designs logo, with a refreshed, feminine yet powerful, dynamic, and organic look. New imagery will create authentic portrayal of the Stonewear woman and connect with Stonewear’s target consumer.


Visit Stonewear at booth #7043 to see the exciting evolution of the brand and to review the Spring 2015 collection. PR appointments are available,  click here to schedule online. For more information contact Dana Waggener at 303-530-3035 x126 or