Stonewear Rocks New Climbing Apparel for Spring 2016

Media Contact
Theresa Blake
+1 970 764 7783
theresa@treehousepr.com

Stonewear Rocks New Climbing Apparel for Spring 2016

Louisville, Colo. — (July 29, 2015) –Staying true to its roots in rock climbing and the outdoors, Stonewear introduces new styles for SS16 designed to empower female climbers to feel confident and inspired to push their physical limits. 

Rock climbing’s popularity has reached new heights with recent growth primarily attributed to bouldering, indoor and sport climbing as a means of social fitness. While some climbers dabble in mountaineering and alpine climbing, most are crag rats at heart, usually seen donning t-shirts and shorts versus technical apparel and outerwear. While this type of climber may like to dress more casually than their traditionalist counterparts, they still require clothes that are stylish, comfortable and made to move. 

With emphasis on quality, moisture wicking / breathable fabrics and a welcoming fit, Stonewear designs feminine yet functional clothing that looks great without sacrificing performance. Climbers and outdoor enthusiasts can also feel good wearing Stonewear thanks to the brand’s commitment to domestic manufacturing and corporate social responsibility. 

Spring 2016 New Product Highlights – Climbing

Compass Shorts
Blending performance with just the right amount of style, this travel-ready design is made to move and goes with everything. Moisture wicking, quick-dry fabric performs beautifully for going from trail to town or traveling. Ample stretch and recovery deliver an impeccable fit with contrast stitching for a classic look. MSRP $60

Liberty Capri Tights
High rise fitted silhouette hugs your curves and provides unhindered freedom of movement. Ultra-plush, supportive and moisture wicking Precis-stretch fabric keeps you dry, while second-skin compression smooths and flatters. Wide, comfortable waistband conceals a stash pocket for hiding cash, tunes or other necessities. MSRP $76

Chevie Tank
Modern and striking design, versatile enough to wear whether at the crag, gym or around town. Unique, slimming Chevron pattern features contrasting DryFlex straps for added support, performance and comfort with moisture-wicking performance capabilities for even the sweatiest sessions. MSRP $64

Check out Stonewear at Outdoor Retailer Summer Market, booth (# BR 6042). For more information, please visit www.stoneweardesigns.com or contact theresa@treehousepr.com. 

About Stonewear Designs
Boulder-based Stonewear designs premium, US-made performance and lifestyle apparel for confident, athletic women who climb, run, hike, bike, lift and stretch. With roots steeped in the climbing and active outdoors markets since 1995, Stonewear’s mission is to empower women with clothing that makes them feel comfortable, look beautiful and inspired to push their physical limits. Every woman who pulls on a Stonewear top, pants, dress, or skirt looks great, feels formidable, and is ready for whatever the day may bring. Please visit www.stoneweardesigns.com for more details.

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