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Stormy Kromer announces its 2016 Brand Ambassadors

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Ironwood, MI — Stormy Kromer, makers of functional headwear born in the wilds of the northern Midwest, has selected a diverse group of twenty ambassadors to represent the brand for 2016.

“From outdoorsmen and women, to artisans, to farmers, to Midwestern expats, these individuals represent a cross section of the Stormy Kromer lifestyle,” said Gina Thorsen, Stormy Kromer president. “And while having varied backgrounds and interests they all share a love for Stormy Kromer.”


Throughout the year the ambassadors will share their stories and images on their own and Stormy Kromer’s website and social channels. Additionally, the ambassadors will be providing product feedback, product development ideas, and supporting Stormy Kromer marketing initiatives.

Each ambassador will be outfitted with Stormy Kromer caps and apparel including a selection from its first Spring Collection. The collection of bucket, trucker, and warmer twists on its cold weather styles will be available online and at Stormy Kromer retailers in the end of March.

Hailing from thirteen states and provinces the 2016 Stormy Kromer Ambassadors include:

Eric Bartle, Forest Grove, OR: Eric is an executive chef, and when he’s not in the kitchen he can be found in his Stormy Kromer out fly fishing, hunting or foraging for wild edibles- a skill which he also teaches.

Andy Case, Howell, MI: Andy’s alter ego, “The Midwestern Gentleman” epitomizes Stormy Kromer style. He calls MWG “his ode to the Midwest lifestyle and the people, places and businesses that make it the greatest place on earth”.

Nic Drago, Frisco, CO: A former professional snowboarder, Nic grew up in Jackson, Michigan and has a growing collection of Stormy Kromer caps that go with him on all his outdoor adventures – from hiking to shooting to riding motorcycles.

Terryn Drielin, Lakeside, NE: A self proclaimed Stormy Kromer “fanatic”, blogger Terryn is a mother, photographer and cattle rancher who responsibly raises high-quality beef.

Jill Emmer, Minneapolis, MN: Jill is a stay-at-home mom and professional photographer. She’s founder of the Minneapolis-area Instagrammer community, Minnstameets, and organizes events for its 3500+ members.

Mike Forester, Marquette, MI: A creative art director, Mike was introduced to Stormy Kromer by his dad, but he wasn’t sure about the allure until he moved to the U.P. from Detroit. He now owns several caps that let him brave the Upper Peninsula weather while fishing, playing pond hockey and snowboarding.

Tom Handley, New York, NY: A professor at Parsons School for Design, Tom is a Michigander and lifelong fashion insider. Tom contributes to several men’s fashion websites and has a passion for Made in the USA products and heritage brands.

Hannah Stonehouse Hudson, Bayfield, WI: Hannah is a photographer/ writer and her blaze orange Stormy Kromer cap has become her “signature” while on shoots.

Gabriella Kendus, Wilmington, DE: 15-year-old Gabriella is an avid huntress and fisherwoman who got her first Stormy Kromer cap from a friend when she shot her first woodcock in 2011.

Erin Kirkland, Anchorage, AK: Erin is Alaska’s only family travel journalist and spends much of her time encouraging kids and families to get outside and enjoy the beauty of her home state. She says “Alaska is a gift that’s been wrapped and offered to our family,” and feels humbled to live, work, and play in the “Last Frontier”.

Jeremy Moore, Pulaski, WI: Jeremy is blessed to have both his lifestyle and livelihood tied to hunting, fishing and trapping. His company provides training and training products for sporting dogs. Jeremy travels all over the U.S. helping others train their dogs while promoting organizations like Whitetails Unlimited.

Adam Noll, Signal Mountain, TN: Adam, also known as @ThatOutdoorGuy, is one of the most well-known adventurers in the greater Chattanooga, TN, area. He spends as much time as possible outside, hiking, mountain biking, fly fishing, whitewater rafting or traveling the length of the Appalachian Mountains with his family.

Mesa Pate, Ryegate, MT: Mesa is deeply involved in the bull riding industry and was one of the first women to haul bulls on the Professional Bull Riders tour. These days she’s busy raising bulls, training horses and representing a cattle sales company.

Dan Pemble, Marquette, MI: Dan is a talented tattoo artist responsible for the beautiful ink work designs of Stormy Kromer caps that fans have been sending us photos of for years.

Mark & Jennifer Rohrich, Ashley, ND: Jenny is a born and raised California girl who fell in love with a third-generation North Dakota farmer, Mark. They grow wheat, corn, soybeans and sunflowers on their farm and Jenny shares her favorite recipes and a slice of life on the prairie on her website.

Justin “Bugsy” Sailor, Marquette, MI: Bugsy is known as the “official unofficial” ambassador of the U.P. and is a long time unofficial Stormy Kromer ambassador. He is the creator of Plaidurday and the website Yooper Steez –

Dan Small, Westby, WI: As host of the weekly Public TV show Outdoor Wisconsin for the past 32 years and Outdoors Radio for last 10, Dan Small is a familiar name and face to many SK fans. An avid hunter, angler, conservationist, and outdoor writer, Dan also raises sheep, goats and heirloom chickens in his spare time.

Blair Tice, Frisco, CO: Growing up Blair spent her summers in Pentwater, MI, but it wasn’t until the Spacecraft Collective collaboration did she get her first Stormy Kromer cap. She’s passionate about the outdoors and enjoys skiing, hiking, skeet shooting, riding dirt bikes and more.

Karen Ung, Calgary, AB Canada:Karen is an outdoor writer/blogger and is known online as “Play Outside Gal”. Karen enjoys hiking, backpacking, camping, skiing, cycling, fishing, and just about anything outdoors.

Dave Zielinski, Saltsburg, PA: On his application, Dave listed his occupation as: “Engineering Manager by day, flyfisher and Dad all the time.” Along with being an avid fisherman, Dave designs and builds drift boats in his off time.

For more details about the ambassadors visit or follow them with the hashtag #skambassador.

About Stormy Kromer:
Established in 1903, Stormy Kromer is an outdoor apparel company comprised of genuine, hardworking artisans who strive to provide classic, yet contemporary products with the same passion, purity and practicality as the first Stormy Kromer cap over a century ago. Located in Michigan’s beautiful Upper Peninsula, today Stormy Kromer proudly continues its tradition of hand-crafting American made products and supporting American made jobs. For more information, visit