Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In


Press Releases

Stormy Kromer CEO to personally deliver Fall 16 collection to Michigan retailers

Get access to everything we publish when you sign up for Outside+.

CEO to present Detroit area family with caps for life

Ironwood, MI — With a trailer packed with Stormy Kromer’s latest collection, Bob Jacquart, CEO of Stormy Kromer, is traveling around the brand’s home state of Michigan personally delivering fall shipments to customers. Jacquart plans to visit almost twenty Stormy Kromer dealers over five days covering nearly 1,500 miles along the way.

“I purchased this company with a handshake, and I know how much our customers value the one on one relationships we share,” said Jacquart.

Beginning Monday August 29, Jacquart will travel to Escanaba then south through Traverse City on a western loop down to Detroit before turning north through the eastern side of the state on the way back to Ironwood. The complete list of stops is listed below.

In Detroit Jacquart will meet one of Stormy Kromer’s newest and smallest fans, Baby Kromer. The Wiechec family of Royal Oak, MI, recently named their newborn son Kromer after the brand. On Thursday Jacquart will meet baby Kromer at Peninsulas in Berkley and present the family with a certificate for Stormy Kromer caps for life for the child.

“We have lots of fans out there who love our brand,” added Jacquart. “We’ve seen wedding and holiday pictures and even tattoos, but to name your child after our brand is something special.”

The company was made aware of baby Kromer by the family shortly after his birth in mid-May.

The Fall 2016 collection will be available this month at dealers nationwide, shipped via one of the brands valuable shipping partners, and online later this week at

About Stormy Kromer:
Established in 1903, Stormy Kromer is an outdoor apparel company comprised of genuine, hardworking artisans who strive to provide classic, yet contemporary products with the same passion, purity and practicality as the first Stormy Kromer cap over a century ago. Located in Michigan’s beautiful Upper Peninsula, today Stormy Kromer proudly continues its tradition of hand-crafting American made products and supporting American made jobs. For more information, visit

Monday, August 29
Escanaba – Mr. Bike
Petoskey – Dave’s Boots

Tuesday, August 30
Traverse City – Diversions
Traverse City – Backcountry North
Newaygo – 37 North
Carson City – Harvey Milling

Wednesday, August 31
Marshall – The Green Scene
Pinckney – Ed Bock Feeds
Chelsea – Vogel & Fosters
Dexter – Dexter Mill
Ann Arbor – Downtown Home & Garden

Thursday, September 1
Detroit – Detroit Mercantile
Berkley – Peninsula’s
Waterford Great Lakes Trading
Linden Bridge Street Exchange

Friday, September 2
Chesaning – Ed Rehman & Sons
Midland – Thomas Trading Post
Linwood – Franks Great Outdoors
Gaylord – Jay’s Sporting Goods