Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In


Press Releases

Strider Balance Bikes Roll into Rushmore Mall for the Month of October

Get access to everything we publish when you sign up for Outside+.

Rapid City, SD (September 28, 2016) — Strider Sports Int’l., Inc, the world’s premier no-pedal balance bike manufacturer, will host a Toddler Ride and Play Area at the Rushmore Mall (2200 North Maple Ave.) in Rapid City, South Dakota on Saturdays and Sundays throughout the month of October.

Strider Sports is partnering with the Noon Optimist Club of the Black Hills to transform the Center Court (by the Buckle) into an interactive and experiential Strider Bike ride and play area for kids age 18 months- 5 years old.

“At Strider, we like supporting our local area. We’re excited to bring our Strider Adventure Zone to the Rushmore Mall and we can’t wait to see all the little riders climbing out of strollers and hopping on bikes,” says Ryan McFarland, Strider Founder and CEO.

The 16 foot by 70 foot full color floor graphic Strider Adventure Zone Ride and Play area will feature demo rides on 12” pedal-less balance bikes and opportunities for young children to play, learn, and socialize with peers while riding Strider Bikes. This safe and friendly environment encourages kids to explore mobility on two wheels and experience the challenge and thrill of riding a Strider Bike on unique terrains and obstacles. Designed to be steady, stable, and safe, Strider Balance Bikes are perfect for children ages 18 months to five years. Bikes and helmets will be provided onsite.

The Strider Adventure Zone, brought to you by West River Ear, Nose & Throat and the Noon Optimist Club of the Black Hills will be open during mall hours, Saturday 10am-8pm, and Sundays 11am-6pm. No previous riding experience is necessary. The Noon Optimist Club will be staffing the toddler riding area and will be accepting donations.

About Strider Sports International, Inc.

Founded in 2007 and headquartered in Rapid City, SD, Strider Sports designs efficient, no-pedal balance bikes for children as young as 18 months, as well as for older riders with special needs. Strider’s mission is to simplify a bike to its essence, so proper size, weight, and simplicity combine to eliminate any fear of riding and instill confidence in the rider. Strider No-Pedal Balance Bikes are industry-leading training bikes that help children as young as 18 months learn to ride effectively on two wheels. Strider also manufactures balance bikes for individuals with special needs and for seniors wanting to stay active later in life. The patented Strider Balance Bikes focus on the fundamentals of balancing, leaning, and steering without the distractions and complications of pedals or training wheels. Strider Bikes are now distributed in more than 75 countries worldwide. In 2015, Strider sold its one-millionth bike. To learn more and to find a retailer in your area, visit, like them on Facebook, and follow them on Twitter and Instagram.


Optimist International is a worldwide volunteer organization made up of more than 2,500 local Clubs whose Members work each day to make the future brighter by bringing out the best in children, in their communities, and in themselves.; Gary Nelson, President, Noon Optimist Club of the Black Hills

ABOUT West River Ear, nose & throat

West River Ear, Nose & Throat provides comprehensive quality care and service for pediatrics and adults. Led by Dr. Rob Schleiffarth, West River Ear, Nose & Throat is the trusted source for relief from sore throats, inflamed tonsils, ear infections, hearing loss, sinus issues and more. 


Rushmore Mall serves the Rapid City market—the second largest market in South Dakota—and the western half of the state.Located in Rapid City, South Dakota, Rushmore Mall is an indoor mall that conveniently serves surrounding areas of western South Dakota, northwestern Nebraska and northeastern Wyoming. Plan a shopping day and visit some of your favorite retailers like, JCPenney, Sears, Victoria’s Secret and Bath & Body Works. Rushmore Mall has a store for every style. Between stores, head over to the food court for a meal at one of your favorite restaurants. Rushmore Mall has just what you need, For Every Occasion.