Strider Brings Fun for Kids to Major League Triathlon Series

Rapid City, SD (April 12, 2016) — The country may not be quite ready for Toddler Triathlons, but kids as young as 18 months can learn to ride a bike and have fun at this month’s Major League Triathlon (MLT) event kicking off in Temple, Texas. Thanks to Strider, the leader in no-pedal balance bikes and its famous Strider® Adventure Zone, parents and spectators visiting the Major League Triathlon weekend of events can introduce the youngest members of the family to the fun of riding a bike.

Ideal for toddlers and kids up to age five, the Strider Adventure Zone is a safe, free, fun, and friendly environment where all young riders can take a spin around the specially designed course of ramps and obstacles. Strider Bikes help children develop vital balance and coordination skills needed to ride on two wheels, while the Adventure Zone course allows riders of all abilities to take their time getting comfortable on a bike as they socialize, play, and show off to their parents.

“A big thing for us is making everyone feel comfortable to get involved at our events,” said MLT CEO Daniel Cassidy. “That includes children, and we know that having Strider on site with their Adventure Zone will make our weekends even more conducive to families.”

Ryan McFarland, Strider Founder and CEO agrees, “At Strider, we go where the action is. The Major League Triathlon events are full of families and athletes who love the outdoors, so they are a perfect venue for our Adventure Zones.”

A fun event for the entire family, the 2016 Major League Triathlon – Temple takes place April 15-17. The Strider Adventure Zone will be open Saturday, April 16 from 12:00 noon – 3:30 p.m. at the Mayborn Convention Center in Temple, TX. The MLT festival will include food vendors, craft beer vendors, game zones featuring SpikeBall, interactive expos, MLT Pro interaction, a headliner concert featuring Russell Dickerson, and more! Three other MLT events (and Strider Adventure Zones) will take place throughout the summer and fall in Sarasota, Florida; Lincoln, Nebraska; and Greater Portland, ME.

About Strider Sports International, Inc.

Founded in 2007 and headquartered in Rapid City, SD, Strider Sports designs efficient, no-pedal balance bikes for children as young as 18 months, as well as for older riders with special needs. Strider’s mission is to simplify a bike to its essence, so proper size, weight, and simplicity combine to eliminate any fear of riding and instill confidence in the rider. Strider No-Pedal Balance Bikes are industry-leading training bikes that help children as young as 18 months learn to ride effectively on two wheels. Strider also manufactures balance bikes for individuals with special needs and for seniors wanting to stay active later in life. The patented Strider Balance Bikes focus on the fundamentals of balancing, leaning, and steering without the distractions and complications of pedals or training wheels. Strider Bikes are now distributed in more than 75 countries worldwide. In 2015, Strider sold its one-millionth bike. To learn more and to find a retailer in your area, visit www.StriderBikes.com, like them on Facebook, and follow them on Twitter and Instagram.

About Major League Triathlon

Major League Triathlon is the first triathlon series of its kind. Combining short course amateur racing, spectator-friendly professional team racing, and a festival atmosphere, its mission is to grow the sport of triathlon. Experienced triathletes are encouraged to come race and bring their families, and newcomers are encouraged to come learn what makes the sport so great. Outside of triathlon races, there will be a concert series, craft beer, interactive expos, games, and much more.

Media Contacts:

Kyla Wright, 605.342.0266, kyla@StriderBikes.com

Leslie Prevish, 303.500.3318, leslie@previshmarketing.com