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SAN DIEGO, CA (April 19, 2006) â€“ In support of women who lead active lives, lucy â€“ creator of a stylish line of multi-use performance apparel, has signed on as the newest sponsor of Stroller Strides, the San Diego-based nationwide fitness program for new mothers and their babies.
As a sponsor, the Oregon-based women’s apparel line will be featured on the Stroller Strides web site, within class schedules, member packets and newsletters and will be promoted by Stroller Strides as the fitness clothing line for women. With a similar customer base and Stroller Strides franchises and lucy stores located in many of the same cities nationwide, the two companies will also participate in multiple cross-promotions.
â€œWe are absolutely thrilled to have lucy come on as a sponsor, because the similarities between our two companies form a natural fit,â€ said Lisa Druxman, founder of Stroller Strides. â€œWe both cater to and support women who love fitness and lead active, healthy lives.â€
The lucy label design team creates all apparel in-house and offers clothing â€“ including a maternity line â€“ with a unique, flattering fit. Multiple lengths (short, regular, tall), fits (sleek, active, relaxed) and a wide range of sizes meet the individual needs of each customer and custom and quick-drying fabrics make the clothing ideal for everything from gym workouts to yoga stretches to everyday errands. Created in response to the special requests of active women, lucy encourages customer feedback and opinions to ensure the apparel line is both comfortable and flattering for ladies of all shapes and sizes.
â€œThe lucy brand was created to inspire women to lead active, healthy lives, and we strive to support organizations that advocate these values, â€œ said Crista Lindberg, director of marketing for lucy. â€œStroller Strides obviously cares about the health of active women â€“ inspiring them to stay fit, even during the challenging period of being a new mom. Together, we are expanding in new markets to reach out further to active women across the nation.â€
In addition to lucy, BOB, Babystyle and LUNA also sponsor Stroller Strides.
Lucy has been inspiring women to look and feel their best since 1999, when they originally opened as an online business that sold a wide variety of athletic apparel. Over time, the brand has evolved, specialized and increased its selection of distinctive, quality active wear that offers multi-use functionality from workout to weekend. Headquartered in Portland, OR, lucy operates 28 stores located in Arizona, California, Colorado, Illinois, Oregon, Texas, Virginia, Washington and Washington D.C. and maintains a nationwide presence online at www.lucy.com.
Stroller Strides classes are offered in more than 300 locations nationwide. The hour-long classes emphasize cardiovascular activities and muscle-strengthening exercises using resistance bands and strollers, allowing moms to interact with their babies throughout their workout. Stroller Strides franchises are available for those interested in a home-based, family-friendly business. For more information about Stroller Strides, including class locations, visit www.strollerstrides.com