Stroller Strides Signs Pampers as 2009 Premier Sponsor

CLIENT CONTACT: Lisa Druxman (866) FIT4MOM; lisa@strollerstrides.net
AGENCY CONTACT: Jordan Jerkovich (805) 773-1000; jordan@thepressroom.com

FOR IMMEDIATE RELEASE

Stroller Strides® Signs Pampers® as Premier Sponsor for 2009

Partnership to Further Benefit the Lives of Babies, Toddlers and Moms

SAN DIEGO, CA (December 1, 2008) – Stroller Strides, the country’s largest and fastest-growing exercise program for new moms and their babies, has announced that Pampers, a leader in baby care for more than 40 years, has signed on as the San Diego-based company’s premier sponsor for 2009.


Effective November 1, 2008, the new partnership will strengthen the companies’ shared mission of caring for babies, toddlers and moms.
“We are absolutely thrilled to have Pampers as our premier sponsor,” said Lisa Druxman, founder and chief executive officer of Stroller Strides. “In addition to being one of the most trusted sources of baby care products and parenting information today, Pampers shares in Stroller Strides’ commitment to provide invaluable, life-changing resources to moms and their young children.”


Druxman, a pre/postnatal fitness expert and author, currently serves as a lifestyle expert for the Pampers Parenting Network and will contribute exclusive articles and content to the new Pampers Village, an all-new online community where moms can bond and chat with other moms about the topics that affect them and their families most. The virtual Pampers Village can be found at www.Pampers.com


As the premier sponsor of Stroller Strides, Pampers will maintain a strong presence in all Stroller Strides marketing initiatives for 2009 – from the www.strollerstrides.com Web site to monthly member newsletters and retail items.


In addition, Stroller Strides has adopted Pampers’ 1 Pack = 1 Vaccine fundraising program to benefit UNICEF as its umbrella cause for 2009. Established to help UNICEF work toward eliminating maternal and neonatal tetanus in developing countries, funding raised through the 1 Pack = 1 Vaccine campaign will help UNICEF provide life-saving tetanus vaccines to protect women and their newborns against this deadly but vaccine-preventable disease.


“Stroller Strides is a great organization that has the power of thousands of moms behind it and Pampers is thrilled to work with such an influential group for the next year and beyond,” said Jodi Allen, North American vice president and general manager for Pampers. “Pampers is proud to support such an inspirational program.”

About Stroller Strides®
Stroller Strides classes are offered in over 800 locations in the United States and now in Canada. The hour-long classes emphasize cardiovascular activities and muscle-strengthening exercises using resistance bands and strollers, allowing moms to interact with their babies throughout their workout. To further assist mothers in all aspects of their lives, Stroller Strides partners with Pampers®, LUNA® and BOB®. For more information about Stroller Strides, including class locations, visit www.strollerstrides.com.

About Pampers®
Pampers is a trademark of Procter & Gamble (NYSE:PG) and the company’s largest global brand and is the world’s top-selling diaper brand. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers and the Pampers Parenting Network, visit www.pampers.com.

About Procter & Gamble (NYSE:PG)
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella, Gillette®, and Braun. The P&G community consists of over 135,000 employees working in more than 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.