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Frederick, MD, October 20, 2008 — Studio 22, a Maryland-based graphic design firm, has created a new group of materials to help the Outdoor Industries Womens Coalition (OIWC) promote awareness of its Education Foundation. A custom logo, rack card and trade show banners were included in the first phase of pro-bono work, which are now being used at industry shows.
â€œWe are proud to be involved with OIWC, so anything we can do to help support the organization is an honor,â€ said the firm’s owner, Eryn Willard. â€œIn establishing the image for the Foundation’s launch, it was important to create a distinctive look, while also blending it with the parent brand already established by OIWC.â€
Working with OIWC Executive Director Sally Grimes and Education Foundation President Kathy Murphy, Studio 22 crafted a logo using a classic symbol of direction and guidance–the compass rose. The printed materials convey a fresh, yet professional, look to represent the Foundation’s program, and were well received at this summer’s Outdoor Retailer.
The next phase of work includes designing member communications pieces to be used for both email and printed mail to promote attendance at OIWC’s regional conferences.
About Studio 22 â€“ Studio 22 is a group of outdoor devotees creating award-winning visual branding, print collateral and web design for clients in the outdoor, environmental and consumer goods industries. Practicing what we preachâ€”along with our expertise in environmentally-friendly production processesâ€”helps us deliver the best creative solutions to our clients. www.studio20two.com
About OIWC Education Foundation – The OIWC Education Foundation is a non-profit, tax-exempt 501(c)(3) organization dedicated specifically to providing women educational programs and career development resources. Designed to aid all women and generate champions across all outdoor industries, the OIWC Education Foundation will provide a diverse program of learning to serve a wide range of interests and needs. www.oiwc.org