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Studio 22’s brand introduction brochure is not only winning new business for Naukabout, it’s been recognized with recent awards from the American Advertising Federation (AAF) and Crescent Hill Books.
The AAF award in the Sales Promotion category was presented to Studio 22 in March at the annual ADDY Awards Gala in Frederick, MD. Crescent Hill Books will be publishing the brochure in their book titled â€œThe Big Book of Green Designâ€ later this year, along with two other designs created by Studio 22.
In keeping with both companies’ commitments to conservation and preservation, Studio 22 sourced a sustainable printing solution for the brochure. This included using a Green Certified printing company, FSC-certified 100% recycled (100% post consumer waste) paper, and vegetable-based inks. Taking the process one step further, the carbon emissions for the printing shipment were also offset.
â€œWhen Naukabout came to us as they were launching, it was important to them that their first printed piece clearly convey their brand essence,â€ said Eryn Willard, Studio 22’s founder. â€œWe were able to create a strong visual story because their core messaging is so rich.â€
â€œEryn and her team at Studio 22 amazed us on their first iteration of the intro piece,â€ stated Naukabout’s Director Adam Conley. â€œTheir creativity put the perfect images and design to our vision, message and story, and did so in a way that held true to our brand. We couldn’t be happier for them for receiving these accolades.â€
Awards or not, the design firm is looking forward to continuing their collaborative relationship with Naukabout.
â€œNaukabout is a lifestyle brand that we can easily embrace at Studio 22. No doubt this helped in creating a standout design. I am so pleased that we’ve been honored for this work,â€ said Willard.
About Studio 22, LLC â€“ Studio 22 is a group of outdoor devotees creating award-winning visual branding, print collateral and web design for clients in the outdoor, environmental and consumer goods industries. Practicing what we preach helps us deliver the best creative solutions to our clients. The firm has been producing sustainable graphic design since 2005. www.studio20two.com
About Naukabout, LLC â€“ Naukabout is a lifestyle brand dedicated to the creation and preservation of one’s most memorable moments, places and life adventures. With the key components of an apparel line, the Naukabout Music Festival and the Camp Naukabout Scholarship Program, the Naukabout brand is committed to creating a community founded on Naukabout moments, encouraging people to answer the question: “Where and how do you Naukabout?” Founded in 2007, Naukabout is a private company headquartered in Ponte Vedra Beach, Florida and Cape Cod, Massachusetts, with its corporate office in Rhode Island. For more information, please visit www.naukabout.com.