Press Releases

Sue Rechner Combines Passion and Knowledge to Revive South Carolina's Confluence Outdoor

Greenville, South Carolina – This week, Confluence Outdoor and its high quality, American-made canoes and kayaks represent South Carolina on AOL’s This Built Americaeditorial series.

In 2007, kayaking and outdoor water sports were booming. But just because business was up didn’t mean all was well for a company. Over the previous years, consolidation of several brands under one roof created manufacturing confusion and lapses in credibility with key partners. That’s what Sue Rechner took on when she started as Confluence’s CEO in December of that year.

With Rechner in charge, those lapses soon went away, and quality production surged. “Sue has the skillset to run a billion-dollar business,” explains private equity firm, and new Confluence Outdoor owners, J.H. Whitney managing director Paul Vigano. “She’s really passionate about the outdoors. The industry really needs people like her.”

To see how Rechner changed Confluence’s culture while sustaining the Confluence culture, be sure to visit http:///, or follow This Built America on FacebookTwitterInstagram and Google+.

Confluence Outdoor joins a national movement in This Built America that is devoted to supporting American companies and American-made products. AOL is proud to support the effort along with sponsor Ford Trucks. Through the year, the editorial and video teams will explore 50 states in 50 weeks to bring 50 stories of the people who are bringing back manufacturing to America. The platform is produced in coordination with Man Made Content.

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