Sugar Lovers Help LOWA Raise Dollars for Big City Mountaineers
2012 is the LOWA Trekker’s 30th birthday and it deserved a celebration. On Friday and Saturday during the Outdoor Retailer Winter Show, attendees were invited to drop by the LOWA booth and help toast the Trekker with a $1 cupcake.
Get access to everything we publish when you sign up for Outside+.
2012 is the LOWA Trekker’s 30th birthday and it deserved a celebration. On Friday and Saturday during the Outdoor Retailer Winter Show, attendees were invited to drop by the LOWA booth and help toast the Trekker with a $1 cupcake. All proceeds were donated to Big City Mountaineers, mentors of under-resourced urban teens. The result? $382 representing an abundance of sugar and many good wishes to this very deserving organization.
Peter Sachs, general manager of LOWA, was honored to present the proceeds to Jeff Weidman, board member, and Lisa Mattis, executive director, at the close of the show.
LOWA Boots LLC, with headquarters in Stamford, Connecticut, is a partnership with LOWA Sportschuhe Gmbh founded in 1923 and based in Jetzendorf, Germany. The U.S. company, launched in 1996, sells, markets, and distributes a complete line of four season outdoor footwear for walking, hiking, backpacking, and mountaineering as well as everyday use. In addition, LOWA offers collections of specialized footwear for field sports and professional task force use.
-END-
