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SUGOI Hires Scott Parr

SUGOI Hires Scott Parr New VP of Sales for North America

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Vancouver, BC –-SUGOI Performance Apparel, a division of Dorel Industries, today announced that Scott Parr has joined the company as Vice President of Sales for North America.

Parr has served as Director of Sales since 2005 for JanSport, a division of VF Corporation. In that capacity, he oversaw $80M in sales for two divisions and was responsible for all aspects of brand and business development in Canada.

From 1996 to 2005, Parr was an owner and operator of Great Lakes Outdoor Group, a sales agency representing manufactures in the sports specialty and sporting goods industries in Michigan, Indiana, Ohio and Kentucky. During that time, he represented a wide range of brands, including Pearl Izumi, Hind, Bridgedale, Garmont, CamelBak, Osprey, Horny Toad and Timex.

Stan Mavis, president of SUGOI, said, “I’ve known and worked with Scott since the 1990s, and he’s absolutely at the top of the field. Because of his great background in active apparel and proven sales expertise, he will have an immediate impact on our company.”

Parr, 38, who will relocate to Vancouver, said, “SUGOI is a phenomenal brand with a tremendous amount of momentum in the market. Joining the company at this point is an outstanding opportunity, and I look forward to helping it grow to an even greater extent.”

Before starting Great Lakes, Parr served as a team technician for Lance Armstrong and the Motorola Professional Cycling Team from 1992 to 1995. He is the author of Tales from the Toolbox (Velopress, 1997) and is an avid skier, cyclist, runner and Aikido black belt.

Tim Hanifin will continue his duties as Director of U.S. Sales for SUGOI, reporting to Parr and working with him to build the North American market.

About Dorel Industries:
Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The Company’s lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products. Similarly, its highly popular brands such as Cannondale, Schwinn, GT, Mongoose and SUGOI have made Dorel a principal player with both independent bicycle dealers and mass merchants. Dorel is a $2 billion company with forty-six hundred employees, facilities in seventeen countries, and sales worldwide. US operations include Dorel Juvenile Group USA; the Cannondale Sports Group; Pacific Cycle; Ameriwood Industries, which produces ready-to-assemble furniture; Altra Furniture; and Cosco Home & Office. In Canada, Dorel operates Dorel Distribution Canada, Dorel Home Products and SUGOI. Abroad, operations include Dorel Europe and IGC in Australia, a manufacturer and distributor of juvenile products. Dorel Asia sources and imports home furnishings products. Dorel China has eight offices which oversee the sourcing, engineering and logistics of the Company’s Asian supplier chain.

About SUGOI:
SUGOI has, for 20 years, made incredible apparel for endurance athletes. In fact, the Japanese word SUGOI means “incredible” and our passion for developing these products stems from our own athletic experiences. Using the finest materials available from our family of proprietary synthetic fabrics to enzymatically-washed Australian Merino wool — our vision is to inspire confidence through incredible athletic products.

Our products reflect the wide range of activities common among our athletes: running shorts, tights and tops that address a range of weather, from scorching to freezing. Biking apparel that regulates winter chill and summer heat. Triathlon products that function as an extension of your body. In every garment, we apply a native-grown Canadian textile expertise to carry you to your athletic best.