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Talent, OR (January 14, 2014) —Technical and lifestyle headwear brand Sunday Afternoons has announced a new partnership with Andala Ltd., a Canadian distribution company that serves outdoor, sporting goods and lifestyle industries. Under the leadership of outdoor industry veteran Patrick Leeder, Andala is now the exclusive distributor in Canada for Sunday Afternoons and its sister brand, Madrone Technical Headwear.
“Pat and his team have deep roots within Canada’s outdoor and lifestyle retail landscape, and have had incredible success in growing brands there,” said Angeline Lacy, President of Sunday Afternoons. “We are excited to draw upon those connections as we grow our Canadian presence.”
Leeder has more than 30 years of experience within the outdoor brand industry, including positions within footwear companies KEEN, Bata and Merrell. From 2008 until the summer of 2013, Leeder was president of KEEN Canada, a position he accepted after selling the distribution rights in Canada for KEEN, which his company, Leeder Sales, had owned from KEEN’s inception in 2003. Key Andala staff members were previously senior members of KEEN Canada’s management team.
“Everyone at Andala is thrilled to have the opportunity to develop Sunday Afternoons in Canada,” said Leeder. “It’s a fantastic brand with tremendous potential for rapid growth, and we know that Canadian retailers and consumers alike will be very receptive to its outstanding products.”
Andala’s corporate offices and operational facilities are located in Brockville, Ontario, Canada.
About Sunday Afternoons, Inc.
Based in Southern Oregon, Sunday Afternoons is a family-owned manufacturer of performance and lifestyle hats and apparel. Sunday Afternoons was one of the first companies to manufacture UPF-rated sun blocking products in the nation. Known for their innovative products, the company expands the boundaries in headwear technology, design and application. Founders Angeline and Robbin Lacy came up with their first product idea, the Adventure Blanket, in 1990, followed by the Adventure hat in 1995…all while doing what they love: being outdoors with their family on Sunday afternoons. The company also owns and operates Madrone Technical Headwear (www.madronegear.com) and offers private-label opportunities. Sunday Afternoons’ business model includes healthy living, supporting an ecological environment, assisting in third world improvements, and a upholding a positive (and dog-friendly) work environment. www.sundayafternoons.com