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Press Releases

Super Storms and World Championships Energize Industry for 2015 SIA Snow Show

Denver, CO (January 29, 2015) — Some people may view a “super storm” with trepidation, but not the snow sports industry. Super Storm Juno, which hit New England with blizzard conditions earlier this week, was instead something to celebrate for an industry that lives for SNOW. Especially on Day One of the 2015 SIA Snow ShowSourcing Snow (Jan. 29 – Feb. 1) at Denver’s Colorado Convention Center, followed by the annual On-Snow Demo/Ski-Ride Fest & Nordic Demo (Feb. 2-3) atCopper Mountain.

“Our flight was cancelled, so we decided to jump in the car and drive. We can’t wait to see new products and get some skiing in too. You get to see all the lines, the clothing, colors and textures — a catalog just doesn’t do it justice. We definitely feel like the 27 hour drive was worth it,” said John and Tina Kirby, Ski Fanatics, Lanesboro, MA.

The first morning began with the Snow Show Kick Off, bringing together Colorado officials, U.S. Ski and Snowboard AssociationVail Resorts,Vail Valley Foundation plus SIA Board Members to officially start the Snow Show and celebrate the upcoming 2015 FIS Alpine World Ski Championships. Denver’s 9News anchor, Cheryl Preheim, acted as master of ceremonies and officially welcomed the world to Colorado and the World Championships, which will feature men’s and women’s alpine ski racing for two weeks in February 2015.

Once the doors opened to the Show floor, spirits were high and people were ready to talk snow.

“The Show is firing…stoke is high, retail support is strong, and we’re riding the white wave,” said Hunter WaldronK2 Global Brand Director.

“Super psyched to be here. It’s the best time of the year. You get to see all the new technology coming out, you get to see all the sales reps you have relationships with, and then right around the corner you get to test everything out. And of course, there’s the free beer – it’s everything at the end of a long day,” said Katy Graul, Ski Brokers, Fraser, CO.

Hundreds of media were roaming the aisles on Day One and two crews have set-up shop on the Show floor, creating content that will air in programs after the Show.

Universal Sports Network’s co-hosts Nick Gismondi and Ramona Bruland will take winter sports enthusiasts behind-the-scenes at the Snow Show/On-Snow Demo and connect them directly to their favorite brands. The 2015 SIA Snow Showprogram is set to premiere on Friday, Feb. 20, from 8 to 9 p.m. ET on the heels of 2015 FIS Alpine Ski World Championships in Vail/Beaver Creek.

The Sessions @ SIA, hosted by the editors of TransWorld Snowboarding, Snowboarder and TransWorld Business, will be interviewing industry leaders from their custom built set – adding a snowboard perspective to the mix. The Sessions @ SIA will be distributed through multiple digital media platforms, including SnowboarderTransWorld Snowboarding, and its respected B2B platform TransWorld Business. SIA will distribute the series at, digital communications and social media outlets.

Tomorrow morning, Show attendees are invited to a breakfast with “burritos and bloodies” hosted by Protect Our Winters (POW) entitled “CLIMATE CHANGE, NOW WHAT?” by David Roberts, who writes about climate change and energy politics for, one of the foremost environmental online magazines. Roberts will provide an anecdotal look at the current state of the climate battle, and an outlook for the challenge ahead in 2015. Roberts’ writing has also appeared in Outside Magazine,Fast Company and Popular Science.

“We’re excited for the annual POW breakfast tomorrow with David Roberts from Grist, one of the best climate writers we know. It’ll be fun. Show up, have a bloody and a burrito and hear what’s in store with climate change in 2015,” commentedJeremy JonesPOW and Jones Snowboards.

Tonight the industry will head out for a night of parties and gatherings throughout Denver, one of the bigger events, hosted byVans will feature RUN THE JEWELS, METZ and DJ outfit THE BACKOUTS at the historical Ogden Theater — free and open to the public.

For more information on 2015 SIA Snow Show go to: For 24/7 updates on all things 2015 Snow Show, check SIA’s Latest and follow SIA on TwitterFacebook and Instagram. We’ll be sending highlights before and during the Show to keep you in the know. Use #SIA15, #SIA15intel and #SIA15demo to join the conversation.

– SIA –

Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA, based in the Washington, DC Metro-Area with offices in CO, OR and RI, works year-round with North American snow sports suppliers, retailers, resorts, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry’s largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Learn more at