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June 4, 2015 – Superfeet, the biggest name in insoles for the active life, is sponsoring Hike it Baby and its 100 branches on Saturday, June 6, 2015, in honor of American Hiking Society’s National Trails Day®. Superfeet Worldwide Inc. will provide supportive premium insoles to all of Hike it Baby’s branch leaders, as well as a pair to give away on every hike scheduled for that day. Currently, Hike it Baby has listed over 100 hikes on the American Hiking Society’s calendar.
Hike it Baby is an international organization dedicated to getting families out on the trails with newborns, toddlers, and children, and is the vision of Shanti Hodges, a 43yearold first time mom from Portland, Oregon.
“Superfeet is dedicated to helping people get out doing things in a supported way. So is Hike it Baby,” says Hodges, who founded the group in July 2013. “While we are mentally supporting families, Superfeet is physically supporting families with their insoles. It seemed like a natural partnership!”
Ali Carr Troxell is the Hike it Baby Seattle branch colead, as well as the liaison for the partnership. “Superfeet has been making insoles since 1977 to help support the load—especially for the active lifestyle market,” says Troxell. “Hike it Baby aligns perfectly with their intention because so many families in the group carry their babies and can use the added comfort that Superfeet provide. Even when pushing a stroller, Superfeet help a mom go longer and further.”
Nearly 100 Hike it Baby groups across the country will also promote the 23rd annual American Hiking Society National Trails Day by hosting free hikes. National Trails Day® is a nationally recognized trail awareness program that occurs on the first Saturday of June and inspires the public to discover, learn about, and celebrate trails while participating in outdoor activities and trail stewardship projects.
ABOUT HIKE IT BABY
Hike it Baby hosts free hikes for families to help minimize the effects of postpartum depression in new mothers (and fathers), create a network of likeminded individuals, help families discover new parts of their cities and county, and teach children an appreciation for nature from the newborn stage on. The organization was founded in Portland Oregon in 2013 by Shanti Hodges. Currently, there are over 100 branches in the US, as well as in Canada, Australia, and Italy, with over 25,000 members. The organization is run entirely by volunteers nationwide. For more information on Hike it Baby, please visit w ww.hikeitbaby.com
Superfeet develops and manufactures the world’s leading biomechanical insoles. Originally the sports medicine division of Northwest Podiatric Laboratory, Superfeet was established in 1977 to make the first affordable, professionalgrade, overthecounter orthotics. Since then, Superfeet has focused on training, education and exceptional customer care to sustain more than 80% of the specialty outdoor insole market. An ESOP company, Superfeet is 51% employeeowned. For more information, visit: www.superfeet.com.
ABOUT AMERICAN HIKING SOCIETY
Founded in 1976, American Hiking Society is the only national, recreationbased nonprofit organization dedicated to promoting and protecting America’s hiking trails, their surrounding natural areas, and the hiking experience. To learn more about American Hiking Society, visit www.AmericanHiking.org. For more information on National Trails Day, please visit www.nationaltrailsday.org
Jacqueline Stoesser, Hayter Communications
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