Press Releases

Support Breast Cancer Awareness Month with Smith, Dakine and Boarding 4 Breast Cancer

In honor of Breast Cancer Awareness month, two iconic active sports brands, Smith and Dakine have launched collaborations with Boarding 4 Breast Cancer (B4BC), a non-profit foundation that advocates for early detection and a healthy, active lifestyle as the best means for breast cancer prevention. Founded in 1996, B4BC aims to eliminate breast cancer deaths in present and future generations by arming young people with the tools necessary to reduce their risks and lead longer, healthier lives.

The two brands have teamed up with B4BC to help raise awareness, as well as support the foundation with sales proceeds from the following co-branded snowsports products:

Smith Skyline goggle

Smith Skyline Goggle

Dakine Low Roller snowboard bag

Dakine Tracer Mitt

Dakine Booker Sock

Dakine x B4BC Collection

For more information or to purchase visit and

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