Suunto Launches Online Sports Community

Ogden, UT— May 4, 2010–Suunto, a global leader in sports precision instruments, introduces a new online sports community for athletes across the world. Movescount.com is a multifaceted platform providing a personal exercise diary, social media connections, shared running routes, and fitness analysis.

“Movescount.com is Suunto’s next step in the consumer’s training journey,” says Suunto President Mikko Moilanen. “We wanted to create a unique place that was open to everyone, whether you’re a Suunto fan or just someone who enjoys sports. It’s all about sharing, exploring and enjoying our everyday sport experiences.”

Incorporating social networking, Movescount.com offers a place for like-minded active individuals to share their stories. Members can swap experiences, join groups, post tips and share training routes. With a click, members can share their Moves through other social networking sites such as Digg, Facebook and Twitter. They can enhance their personal profiles by posting routes using Google Maps, adding images of their adventures from their own Flickr account and scenic or exciting videos from YouTube. Movescount.com members can follow the progress of their friends, running partners and favorite athletes.

A simple online Sports Diary allows users to chart their Moves each day – managing runs, swims, and bike rides. Movescount.com will generate an overview of each month’s activities to measure where adjustments in exercise should be made. Never before has an online sports community given the user such detailed analysis of every Move through easy-to-understand graphs and charts. Members can clearly see how many calories they’ve burned in the last workout, week or month; what their maximum heart-rate was on that challenging run; their EPOC (excess post-exercise oxygen consumption), speed and distance.

Compatible with both Mac and PCs, Movescount.com is available to members with and without Suunto devices. Compatible Suunto devices include the t3, t4, t6, memory belt and X10. There is also an option to transfer old training data from Training Manager and Training Manager Lite. The website will be compatible with the new Suunto M-Series M4 and M5 which will be shipping at the end of June, 2010.

Suunto is a leading designer and manufacturer of sports precision instruments for training, diving and outdoor sports. Prized for their design, accuracy and dependability, Suunto wristop computers combine the aesthetics and functionality of watches with sport-specific computers. Headquartered in Vantaa, Finland, Suunto employs more than 500 people worldwide and distributes its products to more than 100 countries. The company is a subsidiary of Helsinki-based Amer Sports Corporation with sister brands Wilson, Atomic, Precor, Salomon, Mavic and Arc’teryx. www.suunto.com www.twitter.com/suuntousa
Movescount.com is a free online sports community powered by Suunto, a leading sports precision instrument designer and manufacturer. Movescount.com is a unique platform that allows anyone who has an interest in sport and fitness to manage their moves easily and effectively by uploading, rating, tracking and engaging with other likeminded members. Everyone can come to Movescount.com to find best rated Moves, without a need to become a member. Movescount.com uses the latest technologies and is compatible with a wide range of Suunto devices on both PC and Mac. For more information, visit: www.movescount.com Further information: Janne Kallio, digital marketing manager, janne.kallio@suunto.com