Press Releases

Suunto Names Über Group Agency of the Year

Über Group agency proves its staying power in the outdoor industry with a coveted award.

Ogden, UT—February 2, 2012—Suunto USA is proud to announce its choice for Sales Agency of the Year 2011. Ãœber Group, representing the southeast, has more than 100 combined years of specialty retail sales experience, and earned the award in recognition of the group’s strong exemplary efforts and success over the past year.
The Ãœber Group has grown significantly since opening its doors in 2006 and recently divided the agency into three divisions to create strong focus for its brands. Ãœber Group representatives now focus on product & material for four brands.
oAlpha Division: Arc’teryx, Mountain Khakis, Salomon, Jetboil
oBeta Division: Petzl, Suunto, Footbalance, VIVOBAREFOOT
oTactical Division: Arc’teryx LEAF (U.S.),Salomon Tactical Channel (U.S.) Mountain Khakis Tactical Channel (U.S.) Suunto, Jetboil, VIVOBAREFOOT
Ãœber Group continues to bring added value to its accounts by recently partnering with RMSA Inventory Control as a referral resource for specialty retailers to utilize its services for cost-effective inventory control needs.
“The Ãœber Group continues to deliver strong sales and support while exhibiting real commitment and understanding of Suunto,” says Nora Stowell, Vice President and Business Director of Suunto North America. “We’re all proud to have them on our team and we look forward to a strong 2012.”
“We don’t sell based on product alone. We study the market and the products out of a passion for the retail process,” says Michael Lumpkin, Brand Manager for Ãœber’s Beta Division. “We’ve had great success with Suunto because we attempt to relay passion for the innovation, quality and brand strength to buyers.”

The Ãœber Group is a full-service sales agency serving ten Southeastern U.S states for the traditional Specialty Outdoor and Specialty Run channels. Ãœber Group also represents 4 major vendors for the entire U.S. in the Military and Tactical channel. Ãœber Group has 7 Full-time and 3 part-time reps. They utilize a professional showroom, full-time office support, an Intern Program, and the highest quality product to service more than 300 dealers. The Ãœber Group also utilizes professional sales training and professional development to ensure they are as effective as possible at selling products in and helping to sell products through

Suunto is a leading designer and manufacturer of sports precision instruments for training, diving and outdoor sports. Prized for their design, accuracy and dependability, Suunto wristop computers combine the aesthetics and functionality of watches with sport-specific computers. Headquartered in Vantaa, Finland, Suunto employs more than 500 people worldwide and distributes its products to more than 100 countries. The company is a subsidiary of Helsinki-based Amer Sports Corporation with sister brands Wilson, Atomic, Precor, Salomon, Mavic and Arc’teryx.