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Performance textile maker completes re-branding with strong position on the environment
Hampton, New Hampshireâ€”Sympatex, a manufacturer of windproof, waterproof, and breathable laminates used in clothing, footwear, and accessories, recently announced its new brand motto: â€œif nature had a choice.â€
The new taglineâ€”which will accompany Sympatex’s logo on future marketing communications–embodies the company’s long heritage as an eco-minded manufacturer. Sympatex membranes, for example, are made from polyester-ether, which is free from toxic substances, biodegradable, and one of the easiest synthetic textile products to recycle. Sympatex pioneers the textile industry with state-of-the art technologies like Bionic Finish Eco, the first durable, water-repellant textile treatment made without fluorocarbons. And Sympatex carries Bluesign certification for its rigorous environmental, health, and safety efforts.
â€œManufacturing in ways that are compatible to the environment is certainly a trend in textiles, and Sympatex’s practices and products continually demonstrate leadership in this area,â€ says Dennis Hannon, general manager, Sympatex USA. â€œOur new mottoâ€”â€œif nature had a choiceâ€â€”highlights our philosophy of respecting the environmental conditions where we live, work, and play,â€ says Hannon.
Sympatex’s new motto follows the company’s recent logo re-design. In April 2008, Sympatex freshened up its look with a stylized, three-triangle logo which, according to the company, reflects Sympatex’s position as a modern, innovative brand for functional technology.
â€œInnovation and safeguarding the environment go hand in hand at Sympatex, and we are clearly communicating our core values through our new branding,â€ says Hannon.
Sympatex, Europe’s leading weatherproofing system, is a registered trademark of Sympatex Technologies GMbH. Sympatex membranes provide optimal performance and environmental friendliness. Sympatex is a bluesignÂ® partner and complies with the world’s strictest environmental protection, health, and safety guidelines. The Sympatex U.S. Sales and Technical Service Office is located in Hampton, New Hampshire. For more information, visit www.sympatex.com or call 603-929-3901.