Syncros Applied Technologies Adds E-Commerce Function to its Web site

MEDIA CONTACTS:
Chip Smith, SOAR Communications for Ritchey Design, 801.523.3730(wk)/801.597.7515(cell), csmith@soarcomm.com, or
Maura Lansford, SOAR Communications, 801.523.3730(wk)/817.929.8123(cell), mlansford@soarcomm.com

FOR IMMEDIATE RELEASE

Syncros Applied Technologies Adds E-Commerce Function to its Web site

New Web site functionality allows consumers to easily purchase Syncros items with the sale credited to and fulfilled by authorized Syncros retailers

SAN CARLOS, Calif. – June 24, 2009 – Syncros Applied Technologies, a Canadian-based bicycle component manufacturer known for its grassroots mountain bike heritage and pragmatic, indestructible components, today announced that it added e-commerce functionality to its Web site. Consumers will be able to easily purchase Syncros products online with the sale credited to and product fulfilled by independent bicycle dealers (IBD).

Syncros offers multiple categories of off-road bicycle products that can be difficult to stock at the retail level, given the breadth of the line. The Web site now makes the entire Syncros line available to consumers, utilizing Shopatron’s e-commerce solution, which assigns online orders to retailers who have registered with them for fast consumer delivery.

“Ritchey Design’s retailers have become the fulfillers of 85 percent of our orders since we added the Shopatron feature to the Web site in July of 2008,” said Steve Parke, general manager and vice president of marketing for Syncros. “We expect to provide the same sales opportunities to stocking Syncros dealers by adding Shopatron to the Syncros Web site. Despite the rise in online shopping, we and our customers understand that the Internet can’t replace the service interface of the independent retailer.”

When consumers place an order through for more information about Syncros.

# # #