Tarma Brings Conscious Chic to Consumers for 2007
Having trouble finding the fine line between earth-friendly and fashion conscious? Search no more! The line’s been drawn by Tarma Designs...
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Client Contact: Stephanie George (800) 824-8201; stephanie@tarmadesigns.com
Agency Contact: Holly Padove/Jordan Schultz (805) 773-1000; jordan@thepressroom.com
FOR IMMEDIATE RELEASE
Tarma Brings Conscious Chic to Consumers for 2007
PETALUMA, CA (November 30, 2006) – Having trouble finding the fine line between earth-friendly and fashion conscious? Search no more! The line’s been drawn by Tarma Designs – creators of stylish, recycled stainless steel jewelry inspired by the spontaneous spirit of adventure and the outdoors. Set to shine in 2007, Tarma introduces several new designs and updates that are both environmentally conscious and chic.
New Eastern-Inspired Pieces – Speaking to more than just the outdoor enthusiast, Tarma’s new Om, Lotus Blossom, Sun Salutation and Warrior Woman designs are reflective of a lifestyle – not just a hobby. Made from lightweight, recycled stainless steel, accessory cord and nylon webbing, the pieces are available as a pendant (MSRP: $30), an adjustable wristband (MSRP: $30) or earrings (MSRP: $25).
New Sandblasted Finish – The perfect accessory to any active adventure, Tarma jewelry will now be offered in a finish as rugged as the outdoor feat its wearer sets out to conquer. The new Sandblasted, matte finish shirks away from shine – for a look that’s as tough as the terrain ahead. The new finish will be on all men’s pieces and an available option on select women’s pieces.
New Spiral Design – Whether it’s representative of water, energy or a never-ending path, Tarma’s new Spiral design is a striking symbol open to interpretation. For most, it’s a journey – a seamless symbol of what’s been accomplished and what’s to come. Made from lightweight, recycled stainless steel, accessory cord and nylon webbing, the Spiral is available as a pendant (MSRP: $30), an adjustable wristband (MSRP: $30) or earrings (MSRP: $25).
New Colors – Tarma gives its 2007 collection a hot new set of hues including Periwinkle for women’s pendants and wristbands and Cobalt for men’s pendants and wristbands. Select men’s and women’s pieces will be available in Chocolate – also new for 2007.
New Clasps – To get the perfect fit no matter the sport or the season, Tarma introduces new adjustable clasps with six fit options on all men’s and women’s wristbands. An adjustable button clasp has also been added to some pendant designs, allowing for simplistic security and different length styles, while other pendants will feature a durable, wire gate mini-carabiner clasp.
Tarma Designs blends sustainable, high-quality materials, fair trade practices, distinct design elements and the spirit of adventure and exploration to create its two lines of fashionable, socially and environmentally conscious personal art. The Active line brings a love of the outdoors to life for men and women with symbols inspired by active adventures immortalized in recycled stainless steel pendants, earrings, wristbands and bottle openers. The Artisan line offers limited, handmade pieces such as earrings, rings, necklaces, pendants and bracelets representative of the unique cultures of the skilled artisans who craft them. For more information, visit www.tarmadesigns.com. Editorial media may contact On the Horizon Communications at (805) 773-1000 or jordan@thepressroom.com for additional information, images or product samples.
