Tarma Designs Now In Backwoods and Blue Ridge Mountain Sports Stores

Client Contact: Stephanie George (800) 824-8201; stephanie@tarmadesigns.com
Agency Contact: Holly Padove/ Jordan Schultz (805) 773-1000; jordan@thepressroom.com

PETALUMA, CA (December 7, 2006) – Further expanding its reach to active, conscious consumers across the country, Tarma Designs – creators of earth-friendly “artwear” inspired by the spirit of adventure and the outdoors – has announced that its Active line of recycled stainless steel jewelry will now be offered in Backwoods and Blue Ridge Mountain Sports stores nationwide.

“We are excited to bring the Tarma message and lifestyle to an even broader active audience,” said Stephanie George, “Tarma Girl” and co-owner of the company. “The Tarma Active line appeals to those who not only love playing in the outdoors – but also have a deep respect for the environment where their adventures take place. Both Backwoods and Blue Ridge Mountain Sports attract this type of consumer, so it’s a great fit.”

Backwoods, an outdoor retailer for men’s and women’s gear and apparel, will carry several of Tarma’s wristbands, pendants and bottle openers in styles such as the Hiker, Kayaker and Climber. Pieces from the Tarma Active line will be available in all Backwoods locations, which include: Oklahoma City, OK; Norman, OK; Wichita, KS; Overland Park, KS; Omaha, NE; Tulsa, OK; and Fort Worth, TX.

“We believe that the Tarma jewelry will appeal to many of our current customers due to its modern look, its active lifestyle motifs and great overall design,” said Jennifer Mull, CEO of Backwoods. “It has a broad appeal to many age groups and a very “hip” feel. It will be a fun new addition for Backwoods!”

Blue Ridge Mountain Sports, also a provider of outdoor clothing and equipment, will carry Tarma earrings, pendants and bottle openers in styles such as the Mountain Range, Mountain Biker and Sun Salutation. Blue Ridge Mountain Sports store locations include Charlottesville, VA; Virginia Beach, VA; Williamsburg, VA; Wintergreen, VA; Glen Allen, VA; Richmond, VA; Knoxville, TN; Nashville, TN; Franklin, TN; Madison, NJ; Princeton, NJ; and Greensboro, NC.

With the addition of Backwoods and Blue Ridge Mountain Sports, Tarma jewelry – which can also be purchased in multiple Whole Foods Markets – will now be available in three chain stores, in addition to independent retail locations.

Tarma Designs blends sustainable, high-quality materials, fair trade practices, distinct design elements and the spirit of adventure and exploration to create its two lines of fashionable, socially and environmentally conscious personal art. The Active line brings a love of the outdoors to life for men and women with symbols inspired by active adventures immortalized in recycled stainless steel pendants, earrings, wristbands and bottle openers. The Artisan line offers limited, handmade pieces such as earrings, rings, necklaces, pendants and bracelets representative of the unique cultures of the skilled artisans who craft them. For more information, visit www.tarmadesigns.com. Editorial media may contact On the Horizon Communications at (805) 773-1000 or jordan@thepressroom.com for additional information, images or product samples.