North Carolina-Based Tarpestry Partners with Darby Communications
Maker of weather-resistant outdoor blankets to utilize Darby’s PR & digital marketing expertise
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Boone, NC – May 14, 2020 – Tarpestry, the outdoor lifestyle brand specializing in soft, weather-resistant outdoor blankets, proudly announces its partnership with fellow North Carolina-based business Darby Communications. Effective immediately, Darby Communications will be Tarpestry’s PR and Digital Marketing agency of record and will work to spread awareness of their sustainable outdoor products, as well as growing Tarpestry’s social media and email marketing channels.
The Tarpestry Company was founded in 2011 in Denver, Colorado. Inspired by the outdoor music festival scene, founders Carrie and Ted Swartzbaugh decided to combine the water-repellent properties of a tarp with the beautiful designs of a tapestry. Invigorated by Tarpestry’s early popularity with festival goers, backpackers, and young families alike, Carrie and Ted moved the company back to their home state of North Carolina in 2015. Today Tarpestry is dedicated to incorporating sustainable components in all aspects of business and life, including local manufacturing relationships with the makers at Tsuga in Boone, NC; utilizing biodegradable and recyclable packaging and shipping materials; incorporating vegetable dyes in their Classic Tarpestry process; and Tarpestry-Cycle, a recycling program to repurpose well-loved Tarpestrys.
“Since our sales at musical festivals really took off, we’ve had the goal of growing our online sales and marketing to match and even surpass those festival sales,” says Carrie Swartzbaugh, Tarpestry co-creator. “The last two years have been eye-opening because we realized we’ve hit our limit in our own marketing capabilities. We were introduced to Darby Communications through the Waypoint Accelerator program here in Western North Carolina. We heard wonderful feedback from other businesses and are so excited to officially launch our partnership with them this year. We have already seen amazing results and are only just beginning.”
“The Tarpestry crew is frequently on the road throughout the spring, summer, and fall, so the event cancellations of the 2020 season have led to a unique opportunity,” adds Ted Swartzbaugh, Tarpestry co-creator. “This time has reignited our drive to grow our online presence, and we are now in the position to focus our attention and resources on reaching new markets and customers who will enjoy Tarpestry as much as we do!”
To learn more, visit Tarpestry.com or contact Hannah Kaminer at firstname.lastname@example.org.
Inspired by the raw majesty of the outdoors, The Tarpestry Company creates unique, sustainable products to widen comfort zones for maximum enjoyment of outdoor adventure. Combining the water-repellent properties of a tarp with the beautiful designs of a tapestry, the Tarpestry is a soft and durable weather-resistant outdoor blanket that puts a layer between you and the elements, with style. Born in Colorado in 2011 and now built in the Blue Ridge Mountains, Tarpestry makes products that are fun, funky, and most of all, functional. From campouts and picnics to music festivals and soccer matches, Tarpestry products are made for adventure. Learn more at tarpestry.com or follow on social @tarpestry.
About Darby Communications
Darby Communications is a boutique PR & digital marketing agency serving the outdoor, fitness, and wellness industries through impactful content creation, media placement, email marketing, and social media management. Headquartered in Asheville, NC with a coast-to-coast portfolio, Darby Communications takes a team approach to everything they do for clients and have worked with many of the outdoor and fitness industries’ most respected companies. Their current client roster includes: 360 Adventure Collective, Appalachian Gear Company, Astral, Feetures, Hyland’s, Ignik, Industrial Revolution, Johnson Outdoors, LifeSaver, Nantahala Pisgah Forest Plan Partnership, Outdoor Economy Conference, Sierra Designs, Tarpestry, and Wildwater. Learn more at www.darbycommunications.com or follow on social @darbycomm.