Get access to everything we publish when you sign up for Outside+.
Tatoo Adventure Gear, the premium specialty outdoor retailer in South America, has opened a new store, which is probably the largest of its kind in Latin America.
This new location is part of a strategic plan conceived 3 years ago to develop a sustainable, well orchestrated growth in the whole region through large format specialty stores in selected countries, which in turn will allow more locals to embrace outdoor activities.
Tatoo Adventure Gear Plus+ includes four new categories to the company portfolio: kayaks, bikes, electronics and optics, as well as new services: a bike workshop, an auditorium open for the outdoor community, and an indoor, 800 sq ft professional, resin-made climbing wall.
â€œWe chose Ecuador for this project because our HQ are located in Quito, and mainly since we foresee a tremendous untapped growth in outdoor activities in this Country in the coming years. Adding new categories and products to our traditional offer â€“climbing, mountaineering, camping, trail running, adventure racing and trekking- will help more urbanites and outdoor lovers to go out and enjoy the spectacular outdoors of this beautiful land. This is our pilot, and we will replicate the same large format concept in other countries in the near futureâ€ said Mauricio CarreÃ±o, CEO of Tatoo Adventure Gear.
In just the few days the store has been opened, it has already become a city attraction due to its innovative design and ample product offer.
About Tatoo Adventure Gear
Tatoo Adventure Gear is the leading retailer and distributor of specialty outdoor clothing, footwear and equipment in South America, with 15 brick-and-mortar and 4 online stores in Chile, Bolivia, PerÃº, Ecuador and Colombia. Tatoo Adventure Gear proudly represents world-class brands such as Black Diamond, Marmot, Osprey, Arcteryx, Vasque, Asolo, Scarpa, Buff, GSI, Kelty, Sierra Designs, Lowe Alpine, Merida, Pacific Outdoor, Sterling Rope, Sugoi, Wigwam and others. Tatoo Adventure Gear also produces its own line of technical and lifestyle apparel.