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Science in Sport (SiS), the endurance nutrition pioneers who just fueled Team Sky to the yellow jersey at the 2016 Tour de France, has become the Official Sports Nutrition Supplier for USA Cycling (USAC) in a deal which runs from now through Dec. 31, 2017.
USA Cycling members will benefit from Science in Sport’s comprehensive experience powering some of the winningest endurance cyclists on the planet. As part of the partnership, SiS will supply bag drops and stock neutral feed stations for all National Championship events with a comprehensive range of lab-tested SiS products, including GO Hydro tablets and SiS’ world-first Isotonic Energy Gels, scientifically developed to be lighter on the stomach with no need for extra water. In addition, USAC members and its promoters, clubs, and sponsors will receive a discount of 20% off select SiS products, as part of a comprehensive sponsorship benefit package.
“We’re delighted to be making our truly innovative and competition-tested sports nutrition products available to American cyclists,” said Ashley Read, Science in Sport’s Marketing Director. “We have built a strong following among European endurance athletes and we look forward to bringing our passion and expertise to endurance athletes in the United States.” He goes onto say “We’ve worked behind the scenes with a number of USAC athletes when they’ve visited the UK so when SiS decided to launch into the US earlier this year there was a natural fit to formalize an agreement with USAC.”
SiS products are manufactured in the UK at the company’s Innovation Centre in Lancashire, UK. All SiS products are Informed Choice-tested and accredited: SiS worked closely with the HFL Sport Science’s anti-doping laboratory to develop a world-class, rigorous testing system to minimize the risk of product contamination and is the world’s first nutrition manufacturer to ever do so.
From pre-hydration, to active, to recovery, each SiS product is specifically designed to benefit each athlete’s performance, enabling them all to train harder, race faster and recover quicker from their incredibly demanding strength and conditioning regime.
For more information, please visit www.scienceinsport.com.
NOTES TO EDITORS
For additional information or images, please contact Zach Pina at True Overdrive Communications by emailing email@example.com or call 231.715.6230
ABOUT SCIENCE IN SPORT:
Founded in the United Kingdom in 1992, Science in Sport is a premium line of sports nutrition developed specifically for the endurance athlete. Science in Sport is the only manufacturer of an isotonic energy gel and offers an entire range of sports nutrition for every need state for every athlete. All Science in Sport products are triple tested for quality assurance and banned substances, and are certified by the Informed Choice quality assurance program. Science in Sport is the official gel and hydration for many elite athletes and organizations, including Sir Chris Hoy, Team Sky, and Spartan Race UK.