Tech4o Introduces Discover GPS Watch and Dimension Pedometer

Johnson Outdoors’ Tech4o (Technology for Outdoors, OR booth #16) brand is pleased to introduce its new Discover, a GPS-enabled watch designed for both men and women. The Discover combines traditional sport watch features with state-of-the-art GPS navigation for creating and staying on course. Tech4o is also introducing Dimension, an advanced pedometer that eliminates inadvertent motions that can affect accurate reporting. These new products are on display at booth #16 and will be distributed through specialty outdoor retailers and at www.tech4o.com in June 2011.

“Tech4o has become known for innovative products that offer expanded functionality at an affordable price, and the new Discover and Dimension are no exceptions,” said Linda Grebe, product manager at Tech4o. “We are so excited to offer consumers an affordable, feature-rich product in the GPS category and expand our product line for 2011. The Discover is perfect for runners who want a simple, straightforward, easy to use, and comfortable GPS watch.”

The Discover is a compact and lightweight GPS training watch designed to capture and report detailed information about each workout or adventure, whether it be running, cycling, hiking or sailing. It uses high-quality GPS technology with exceptional signal strength to track and display distance covered and average speed over the entire workout, and also provides a smart lap function to auto map a route. The route traveled, as well as speed, distance, altitude, maximum and minimum heart rate, calorie burn, and other data are collected and viewable via Discover’s customizable LED display for a quick and easy read, even when running. The data is also recorded to an internal databank for tracking and statistics over time. When consumers complete their workout, they can use the included PC-compatible software that interfaces with Google Earth to upload their entire route and obtain more detailed information about it, including how fast they went over any given segment; then, they can download routes to plan their next workout. MSRP: $199.99.

The new Dimension pedometer will report a more accurate step count than other pedometers because of its smart electronic filter that suppresses the inadvertent motions of short movements, such as getting up, sitting down, or reaching for an object while seated. It starts counting after the wearer has walked more than 13 continuous steps. Dimension’s 3D motion sensor also measures movement on three different axes on an electronic sensor, not a basic pendulum, for greater accuracy. Unlike most pedometers that require foot pods, the Dimension allows consumers to carry their pedometer where it’s most comfortable for them – in a pocket, on a lanyard, or on a key ring. In addition to steps, the Dimension also reports time, distance in miles, training times and calories burned and keeps a seven day memory. Users can also calibrate their weight and stride length for even more accurate reporting. MSRP: $39.99.

About Tech4o
Tech4o is known for innovative instruments that provide feedback on one’s personal performance and environment including handheld and watch-style digital computers with functions such as speed, distance, heart rate, altitude, barometric pressure, compass and time, for a number of activities. Tech4o, www.tech4o.com, is part of the Johnson Outdoors’ family of innovative, market-leading brands. The company turns ideas into adventure with a portfolio of award-winning, innovative brands that span the globe, including among others, Old Town® canoes and kayaks, Ocean Kayakâ„¢, Necky® kayaks, Minn Kota® motors, Humminbird® fishfinders, Scubapro® and UWATEC® dive equipment, Silva compasses and Tech4o ® digital instruments. For more information, visit www.johnsonoutdoors.com.

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