Tech4o named official timepiece of Checkpoint Tracker Adventure Racing

GREENVILLE, SC (April 6, 2010) – Checkpoint Zero, LLC announced today that Tech4o will sponsor the Checkpoint Tracker Adventure Racing Series, the largest competitive adventure racing series in the United States, and the Checkpoint Tracker National Championship which is set for October 29th at an as-yet-unannounced venue in the Rocky Mountain region. Tech4o manufactures performance watches for a variety of outdoor activities.

“We’re very excited to have the support of Tech4o as we continue working to introduce competitive adventure racing to outdoor enthusiasts,” said Paul Angell, President of Checkpoint Zero. “Their TraiLeader line is ideally suited to adventure racing. Having a compass, altimeter, barometer and accelerometer strapped to your wrist will offer racers of all skill levels a distinct advantage in terms of navigation and keeping an eye on the weather while racing.”

Checkpoint Tracker is the largest national competitive adventure racing series in the United States. It is comprised of over 80 events ranging from Sprint length races lasting just a few hours to Expeditions that run non-stop for several days. Racers and Teams create free profiles at CheckpointTracker.com and compete in participating events to earn points that contribute towards their national ranking. Top ranked teams in each of the five Checkpoint Tracker divisions (Solo, 2 Person Coed, 2 Person Open, Open Elite and Coed Elite) will be invited to compete in the inaugural Checkpoint Tracker National Championship.

“Checkpoint Tracker represents the future of competitive adventure racing in the United States and we’re very happy to be able to support their continued growth,” said Linda Grebe, product manager of Tech4o. “Their new website, national rankings system and the first-ever Checkpoint Tracker National Championship represent an infusion of new ideas and innovative leadership that makes this an exciting time for outdoor athletes to give adventure racing a try.”

Tech4o’s TraiLeader line of watches offer a feature set ready made for adventure racing. The built in compass, accelerometer and altimeter provide quick access to information critical to accurate land navigation, which is a core discipline of any adventure race. The barometer and thermometer provide insight into changing weather conditions which often play a role in route choice and safety considerations. The TraiLeader Jet packs these features and more into a stealthy black aesthetic that racers will be eager to display on and off the course. Those seeking a more rugged design will appreciate the TraiLeader 1, TraiLeader 2 and TraiLeader Pro.

About Checkpoint Zero
Checkpoint Zero is an adventure racing focused sports marketing company based in Greenville, SC. The company operates the popular adventure news website www.checkpointzero.com and produces Checkpoint Tracker (www.checkpointtracker.com), the largest national competitive adventure racing series in the United States.

About Tech4o
Tech4o is known for innovative instruments that provide feedback on one’s personal performance and environment including handheld and watch-style digital computers with functions such as speed, distance, heart rate, altitude, barometric pressure, compass and time, for a number of activities. Tech4o, www.tech4o.com, is part of the Johnson Outdoors’ family of innovative, market-leading brands. The company turns ideas into adventure with a portfolio of award-winning, innovative brands that span the globe, including among others, Old Town® canoes and kayaks, Ocean Kayakâ„¢, Necky® kayaks, Minn Kota® motors, Humminbird® fishfinders, Scubapro® and UWATEC® dive equipment, Silva® compasses and Tech4o® digital instruments. For more information, visit www.johnsonoutdoors.com.

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