Tech4o Watch Awarded the Women's Adventure Editors' Choice Award

BINGHAMTON, N.Y. (May 18, 2010) – Tech4o, manufacturer of electronic devices measuring personal performance, today announced that its women’s Heartbeat Watch has been chosen to receive the 2010 Women’s Adventure Editors’ Choice award for the triathlete category and will be featured in the summer issue hitting newsstands on June 1st.

“Being selected by Women’s Adventure magazine as a winner of their Editors’ Choice Award is a fantastic achievement for our Tech4O brand, which was launched only three years ago,” said Linda Grebe, brand director for Tech4O. “This award recognizes the Heartbeat Watch as one of the most innovative and user-friendly heart-rate monitors on the market, reinforcing our key goal – to be the leader in innovation across all of our product categories. We realize the competition is tough in this category and we are very pleased to be recognized for our product.”

Each year, the editors of Women’s Adventure review hundreds of products in search of the top outdoor products of the year. “We chose the Tech4O Heartbeat Watch because our editors found it to feature the best balance of easy-to-use simplicity and crossover fashion,” said Kristy Holland, editor of Women’s Adventure. “Finding the right heart rate monitor can be tough; you want something comfortable, stylish, and that’s easy to use but offers a complete set of functions. We weren’t surprised that Tech4O’s Women’s Heartbeat was a favorite among our testers and came out on top.”

The Heartbeat Watch is specifically designed for female fitness routines where accurate heart rate monitoring is crucial – aerobics, fitness walking, running etc. It’s small profile fits easily on a women’s wrist for maximum comfort. It features a titled face for easy readability with the natural arm swing. The Heartbeat has a chest strap for continuous readout that measures maximum and average heart rate. Its 2.4 GHz digital transmission prevents interference from other watches or exercise equipment so that women can receive the most accurate information about their workout. The Heartbeat also measures calorie/fat burn and lap time. It includes: zone exercise time, dual time/date/alarm features, a stopwatch, SOS mode (including phone number and blood type information for emergencies) and a birthday reminder. It is water resistant up to 30M. MSRP: $89.99.

About Tech4o:
Tech4o is known for innovative instruments that provide feedback on one’s personal performance and environment including handheld and watch-style digital computers with functions such as speed, distance, heart rate, altitude, barometric pressure, compass and time, for a number of activities. Tech4o, www.tech4o.com, is part of the Johnson Outdoors’ family of innovative, market-leading brands. The company turns ideas into adventure with a portfolio of award-winning, innovative brands that span the globe, including among others, Old Town® canoes and kayaks, Ocean Kayakâ„¢, Necky® kayaks, Minn Kota® motors, Humminbird® fishfinders, Scubapro® and UWATEC® dive equipment, Silva compasses and Tech4o® digital instruments. For more information, visit www.johnsonoutdoors.com or visit the Facebook page at www.facebook/Tech4o.

About Women’s Adventure:
Women’s Adventure is the only sports, travel, fitness and lifestyle magazine published specifically for active women. Published quarterly, Women’s Adventure is for women who choose to thrive in the wild. Every edition inspires, informs and invigorates and the Editor’s Choice Awards are an integral part of that mission. Women’s Adventure’s 2010 Editor’s Choice structure includes 16 different sport and activity categories ranging from concert-going to mountain biking. Each issue concentrates on a handful of activities and offers tester feedback about products and a recommended assortment of essentials to pack for your run, your ride, or your first triathlon. www.womensadventuremagazine.com
###