Press Releases

Tecnica Balances with Innovations

Tecnica, a global outdoor brand known for its performance and design, continues with their Spring 2013 outdoor collection with innovations that blend balance and versatility with comfort and dynamic power.


Tecnica, a global outdoor brand known for its performance and design, continues with their Spring 2013 outdoor collection with innovations that blend balance and versatility with comfort and dynamic power. This combination can be found in performance driven trail running and light hiking product.

Tecnica introduces new performance driven product with styles specifically designed for the trail running, multi sport or light-hiking enthusiast. Tecnica continues to expand TRS Technology with its oversized evolution in product that offers lightness without sacrificing support, cushion and protection.

Two key trail running models include the Demon Max and Demon X-Lite. The Demon Max is built for ultra trail runners and features Tecnica’s TRS Max technology — think oversized, cushion, rolling rocker, stability and protection all rolled into one! The synthetic/PU mesh upper features a welded three layer seamless construction for a precision fit.

The Demon X-Lite features TRS technology, but with Tecnica’s X-Lite, an energy and cushioning system designed to provide superior forward motion. The Demon is a lightweight trail shoe offering support and protection in an all terrain package. The synthetic PU/mesh upper features a two-layer seamless construction offering a skin fit design without sacrificing durability. Low impact and light in weight are key with the Demon X-Lite.

In the light-hiking category, Tornado Mid GTX is the ultimate light hiker built for comfort and dynamic performance. Loaded with Tecnica’s proprietary technologies including TRS Flex-Lite with a yin yang design for cushioning and support. The upper and bottom units work together to created a natural flex motion. Features include a Vibram sole with flex grooves, an EVA injected outsole with dual working densities and a gradual rocker bottom for a natural forward fluid motion. Gore-tex lined, the upper is a rich nubuck with a soft collar for added comfort.

For the Spring 2013 collection Tecnica will offer four trail running models— the Demon Max msrp $130), Demon X-Lite (msrp $120), Inferno X-Lite (msrp $110) and the Dragon X-Lite (msrp $115). In the light hiking category, Tecnica will offer two models — Trek Pro GTX (msrp $190) and the Tornado Mid GTX (msrp $175). Models are available in men’s and women’s specific sizes and colors. In addition, Tecnica will offer two junior models, the Cyclone II Mid TCY Jr and the Dragon X-Lite Jr.

Stay On Topic