teko® Announces Expansion into the European Market in 2008

teko® the company that added a new meaning to the word ‘sustainability’ when it launched a range of highly innovative, performance socks back in 2004 and went on to win the Backpacker magazine Green Award in 2005, is expanding its distribution into the European market. teko® specializes in manufacturing with environmentally-sustainable materials and planet-friendly processes.

Based on strong growth in the North American markets and the opportunity that exists in Europe for environmentally-sustainable products, teko® is launching their products to European customers at the January ISPO Trade Show in Munich. teko® will be managed and distributed in Europe by Anatom Ltd, a highly respected UK-based company. Anatom Ltd has been the distributor for Superfeet® premium insoles and The Brannock Device® in the UK and Ireland for 14 years and more recently for the whole of Europe for the past 4 years. Anatom worked closely with Phil Oren for over ten years in the development and delivery of the FitSystem by Phil Oren® boot fitting workshops regarded by many, even today, as the best in the industry. Over the past six years Anatom Ltd has successfully distributed another leading sock brand in the UK and Ireland (this relationship ended amicably on the 31st of December 2007). teko® socks will continue to be made in the USA under the strictest of environmental standards. In Europe, teko® will offer an additional range of styles – the Summit Series – catering to the tastes of the European market. Carbon offsets will be purchased for the unavoidable overseas transportation of the socks.

Jim Heiden, CEO of teko® says, “This is a fantastic opportunity for teko® to grow our business by providing Europe with the best socks on the planet. At the same time, we’ll be spreading the word about sustainability, corporate responsibility and balance between people, animals and the planet. Anatom is the perfect partner for us in Europe. We are very excited to have them on board.”

At ISPO in Munich, teko® will be showing the complete range of performance socks including the long awaited winter sport ski and snowboard socks. Visit teko® in Hall B5, Stand #: 425.

About Teko® Socks:
Teko Socks: Best Socks ON the Planet, Best Socks FOR the Planet. Based in Boulder, CO, Teko® was founded on the belief that making high-performance outdoor products doesn’t have to leave a heavy impact on our ecology. Using only high-performance fibers and sustainable manufacturing processes, Teko creates performance socks that are safer for the environment. From the raw materials, all the way down to the recycled paper packaging, Teko’s product line features environmentally-sound materials, such as Organic Cotton, Ecopolyâ„¢ Recycled Polyester and EcoMerinoâ„¢ Wool. Teko buys wind energy credits to ensure that 100% of the electricity used in manufacturing and operations is put back onto the energy grid from clean, sustainable American Wind. Teko is unique in that their eco-friendly commitment extends to its entire product line, supply chain, and daily business practices.

Phone: 800.450.5784 Email: info@tekosocks.com Website: www.tekosocks.com
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