Teko Socks Announces Partnership with Verde PR & Consulting

Boulder, Colo. (June 6, 2011) – Teko Socks was founded in 2004 with the goal of creating the best socks on the planet and the best socks for the planet. Teko continues to build on its trusted brand name as a leading innovator in the performance sock category.During this growth, Teko is staying committed to its sustainable business practices and it is working to further develop their brand with a key partnership with Verde PR & Consulting as its agency, effective immediately.

As many manufacturers are taking strides to improve their sustainable sourcing, reduce their amount of shipping, imports and trade, and bolster their production in the U.S., Teko has valued that from its inception and produces exclusively in the USA.The company continues to lead the industry not only through its truly sustainable manufacturing and sourcing, but also by innovating in their use of superfine merino wool and recycled polyester performance fibers in their proprietary wool fusion technology known as Sin3rgi.

Successfully conveying these key differentiators as wells as the company’s commitment to its retail and manufacturing standards, Teko has sought out a synergistic PR company that shares the core values and has a deep understanding of the key markets. As a key PR partner with integral relationships in the outdoor, natural products and active lifestyle markets, Verde PR will help bolster Teko’s market share through strategic initiatives that create key branding messages that resonate with both the active and conscious consumer.

“As Teko continues to grow and experience tremendous support from consumers and retailers alike, ramping up our communication channels with Verde PR is a natural next step,” said Gordon Fraser, owner and CEO of Teko Socks.“Verde understands our company’s authentic brand proposition and sustainability commitment, and their incredible market knowledge and significant relationships across multiple industries will invariably help the Teko brand remain genuine and relative to all our stakeholders.”

Teko’s line includes various styles and fiber options to suit any consumer’s purchase preference and performance needs.Specifically, all of their merino wool socks are comprised of either organic wool sourced from Argentina or conventional North American merino wool that are blended with tekoPOLY.tekoPOLY is an ultrafine polyester fiber that is sourced from recycled water bottles from the Southern U.S..Additionally, all socks comprised of these the conventional wool fibers are manufactured here in the U.S.

Teko Socks are currently available through hundreds of independent retailers nationwide. Visit them online to find a list of retailers or to purchase direct at http://www.tekosocks.com.

For more information, please visit the website at http://www.tekosocks.com or join the conversation onFacebook.com/tekosocksor Twitter/tekosockmonkey.

About Teko Socks

Teko socks launched in 2004 with a core goal in mind: to create the best socks on the planet that are also the best socks for the planet.With that mission guiding the way, Teko has been a truly innovative leader in the category, creating both performance and sustainable socks. The company has valued a balance between performance and reducing their carbon footprint, and continues to lead the industry not only through its sustainable manufacturing and sourcing, but also by innovating wool as a performance fiber with these incredible wool blends, such as their recycled tekoPOLY fiber is made from 100-percent post-consumer waste, like plastic bottles, which are sourced in the U.S.

A majority of the manufacturing also takes place in the U.S., and Teko is 100-percent wind-powered at the office and the factory.Read more about the company http://www.tekosocks.com.

About Verde PR & Consulting

Verde PR & Consulting is a full-service public relations, marketing, branding, and consulting agency, with an emphasis in sustainability. Verde’s clients are in the nature-based outdoor, bike and snowsports industries, as well as the health and wellness and Lifestyles of Health and Sustainability (LOHAS) markets. Visit www.verdepr.com for more information.