Tender Corp. to Launch Natrapel® 8 Hour Ditch the DEET Photo Contest

Tender Corp., a leading developer of over-the-counter skincare and first aid products, today announced a major initiative designed to get people into the great outdoors this spring and summer and enjoying a bug-free active lifestyle.

On May 1st, Tender Corp. will launch the Natrapel® 8 hour ‘Ditch the DEET’ Photo Contest. The top prize will see Tender Corp. award a lucky family or group of four a free vacation to New Hampshire’s picturesque White Mountains region. Tender is offering the vacation package through a special partnership with the White Mountains Attractions Association. Secondary prizes include free passes to local attractions, as well as survival packs, first aid kits and other gear designed to help consumers enjoy the outdoors safely, courtesy of Tender’s outdoor division Adventure® Medical Kits (AMK).

To enter the ‘Ditch the DEET’ contest, consumers need to post a photo that captures their favorite bug-free moment in the outdoors to www.ditchthedeet.com. On the same site, people will be encouraged to vote on which photos they like the most. The winners will be decided by the photos that receive the most positive votes.

Containing 20% of the CDC-recommended active ingredient Picaridin, Tender Corp.’s Natrapel® 8 hour DEET-free insect repellent offers outdoor enthusiasts eight hours of protection from mosquitoes, black flies, ticks and other biting and stinging insects. Though it provides protection that’s as effective as DEET, unlike DEET, Natrapel®’s formula is gear safe, non-greasy and mildly scented, making it a much desired alternative to insect repellents currently available at retail.

“Our research has shown overwhelmingly that a majority of consumers harbor serious concerns about the negative aspects of DEET repellents, but they have continued to use them because there’s been no other suitable option,” said Tender’s CEO Jason Cartwright.

With Natrapel® 8 hour, he added, Tender is fulfilling a long-standing consumer need for a repellent that works as well as DEET but has none of its well-known shortcomings.

“It’s our hope that the ‘Ditch the DEET’ contest will help serve the dual purpose of encouraging people to get active in the outdoors and making them aware that when it comes to protecting themselves from insect bites and stings this spring and summer, there’s finally a DEET-free alternative that’s as powerful as DEET – and it’s Natrapel 8 hour,” said Cartwright.

Tender Corp. and Adventure® Medical Kits will support the ‘Ditch the DEET’ contest through targeted online ads, public relations, POP materials, on-pack exposure and in-store sampling at key outdoor channel retailers. Starting April 30, AMK will distribute thousands of ‘Ditch the DEET’ brochures, containing tips on how to avoid and treat insect bites, along with Natrapel® 8 hour Wipes to 65 Eastern Mountain Sports locations, including grand store openings in Peterborough, NH, and Hingham, Mass. Additionally, Tender Corp. will distribute 15,000 Natrapel® Wipes and brochures to racers participating in the Rite Aid Cleveland Marathon, which is being held in Cleveland, OH, on May 16. Tender Corp. will announce the winners of the ‘Ditch the DEET’ contest when the promotion concludes July 31. Full contest details can be obtained from www.ditchthedeet.com.

*Contest is available to U.S. residents only.

About Tender Corp.
Tender Corporation is a privately owned and operated business located in the heart of the White Mountains in Littleton, NH. The company maintains offices and distribution centers in Barrie, Ontario; Rotterdam, Holland; Newbury, England; and Oakland, California. Currently, its products are distributed worldwide in over 40 countries. Founded in 1975, the firm manufactures and markets the world-famous insect bite treatment, After Bite® — The Itch Eraser®, a full line of well-known insect repellents, first-aid treatments, sunburn and windburn products, as well as activity-specific first aid kits and survival gear through its outdoor division Adventure® Medical Kits. Many of Tender’s products are packaged in innovative ways that make them extremely convenient to use as well as environmentally responsible. Partial proceeds from the sale of the company’s products go to Tender Corporation’s Environmental Scholarship Fund. Complete product information is available on the company’s web site: www.tendercorp.com.

Web: www.ditchthedeet.com

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About The White Mountains Attractions Association
The White Mountains Attractions Association was founded in 1958 as a co-operative marketing association for tourist attractions in the region. In 1983, it was also designated the State’s official Regional Association for the White Mountains of New Hampshire, able to assist the press and visitors with information about the region. The Association counts among its membership the best of the area’s attractions, including Attitash, Cannon Mountain, Clark’s Trading Post, the Cog Railroad, the Conway Scenic Railroad, the Flume Gorge, Hobo Railroad, Loon Mountain, Lost River Gorge, Mount Washington Auto Road, Polar Caves, Santa’s Village, Six Gun City, Story Land, Whale’s Tale and Wildcat Mountain.

Contact: Simon Ashdown
sashdown@adventuremedicalkits.com

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