Outdoor Industry Partnerships News

Tentsile Taps White Cloud Communication to Lead North American Public Relations

LONDON, England (January 17, 2019) – Tentsile, a London-based brand known for its first-to-market, innovative portable Tree Tents, announced today its partnership with White Cloud Communication, a boutique communication and marketing consulting firm specializing in active lifestyle, outdoor, adventure and winter sports industries, to manage its public relations and communication strategy. Public relations efforts will focus on Tentsile’s product line expansion and growth into new markets in North America.

“This is an exciting year for Tentsile as we approach our sixth anniversary andexpand product offerings to grow our presence in North American camping markets and beyond,” said Tentsile Global Marketing Director Kirstie Grego. “We are thrilled to have the support and creativity of White Cloud Communication in executing our awareness goals.”

Sparked by an idea to build a treehouse that’s portable, eco-friendly and inspiring to the imagination, Alex Shirley-Smith applied his architecture background and entrepreneurial spirit to found Tentsile in 2013. Today, Tentsile designs and manufactures portable tree houses in various styles that combine the comfort and versatility of a hammock with the security and multi-person occupancy of a tent. The innovative design allows people to enjoy the experience of camping amongst the trees while suspended above the earth.

Tentsile’s vision is to be the world’s leading Tree Tent company, while driving social change to protect the world’s trees. To support and advocate this, Tentsile plants twenty new trees for each tent sold with partner organizations WeForest, The Eden Project and Arbor Day Foundation.

“Passionate, creative and committed to reforestation, we find many reasons to be aligned with Tentsile as a partner,” said White Cloud Communication founder Cassie Abel. “We aim to build awareness and interest in the benefits of elevated tents as an all-terrain camping solution.”

Tentsile will unveil its newest, most versatile tenting product to the public to celebrate its sixth anniversary this spring.

Moving forward, all Tentsile media inquiries can be sent to Cassie Abel at cassie@whitecloudcommunication.com.

About Tentsile

Tentsile is an award-winning brand founded on the pillars of passion, respect, and innovation with a dedicated mission to inspire a love of trees by elevating the outdoor experience for all. The unique design of Tentsile’s portable tree houses allows people to enjoy the experience of camping amongst the trees, suspended above the ground for increased separation from insects, predators, damp or uneven ground. For each tent sold, Tentsile plants twenty new trees with partner organizations WeForest and The Eden Project. Both of these international nonprofits promote pioneering movements in large-scale sustainable reforestation and poverty alleviation initiatives. Follow Tentsile’s #BecomeOneOfTheMillion campaign as it works toward planting over a million trees by 2022. For more information, visit www.tentsile.com and follow @Tentsile on Facebook, Instagram and Twitter.

About White Cloud Communication

Sun Valley, Idaho-based White Cloud Communication is a boutique marketing and communication firm dedicated to delivering world-class communication strategy, marketing consulting and public relations services within the outdoor, adventure and active lifestyle spaces. With a passion for life under the open sky, White Cloud Communication sparks individual conversations and delivers messages to the masses with an authentic voice. The team is dedicated to connecting people with the places and things that enhance lasting experiences. For more information about White Cloud Communication, visit www.whitecloudcommunication.com.

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