Tern and Trenitalia Partner to Promote Multi-modal Transport
Urban bike maker and Italy’s national rail operator offer special edition bike for use on trains
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TAIPEI, TAIWAN — Urban transport specialist, Tern, today announced a partnership with Trenitalia, Italy’s national railway operator, to encourage use of folding bicycles together with Italy’s high-speed trains.
In an effort to encourage multi-modal transport and reduce carbon emissions in Italy’s largest cities, Trenitalia is offering its riders a special-edition Tern bicycle at a subsidized price. These Tern bicycles can be taken aboard Trenitalia’s Frecciarossa high-speed trains for free and do not need to be bagged. The program was announced at a press conference headed by Italian transportation ministry officials and the CEO of Ferrovie dello Stato Italiane.
“The future of transport is multi-modal, with people using a combination of rail, bus, bike, foot — and car — to get around,” stated Joshua Hon, Tern vice-president. “And bikes that are portable, that link the different modes together, will be an integral part of that future. It’s a great honor to work with Trenitalia to encourage more people to use public transport and we salute them for taking the progressive step to partner with a bicycle company.
“Each rail station can service many more customers if those customers have access to a bicycle,” stated Luigi Barbavara, Tern’s distribution partner in Italy. “Trenitalia wanted to work with a brand that epitomized the high level of quality and service that their Frecciarossa high-speed trains represent, and they found that in Tern.”
Trenitalia selected the Tern Link P9 as the bicycle for this program and the special edition bicycle will have a unique colorway and Frecciarossa graphics. The Link P9 is a versatile bicycle that rides fast and smooth over long distances, but which can fold in only 10 seconds for convenient storage on rail cars.