TetonGravity.com launches V.I.O. POV of the Year Contest

Jackson Hole, WY (Summer 2009)—Teton Gravity Research is proud to partner with point-of-view (POV) video leader V.I.O., Inc. on the recently launched “V.I.O. POV of the Year Contest.” The contest will be administered and shared on TGR’s recently re-designed website TetonGravity.com and will be judged by TGR athlete and award-winning POV connoisseur, Sage Cattabriga-Alosa.

The contest, which will run July 1, 2009 – August 7, 2009 on TetonGravity.com, encourages anyone with point-of-view camera footage to submit videos that will be shared online and potentially win a Grand Prize of a V.I.O. POV.1.5 Ultimate Package (combined value of over $1,000 in state-of-the-art V.I.O. camera and accessories). Rules are simple: 1) All entries must contain POV footage; 2) Footage must be of skiing or snowboarding; 3) Entries can contain non POV footage, but will not be judged on that footage; 4) The clip that contains the best POV footage takes the prize; and 5) The footage must be yours 6) There is no limit to the number of entries you can submit.

The V.I.O. POV of the Year Contest is another example of TetonGravity.com’s forward thinking when it comes to user engagement and social media. V.I.O. Marketing Manager, Clint Slack, said of the partnership, “Not only does TetonGravity.com command the largest dedicated online audience in snowsports, they also offer an utterly authentic way for us to engage our customers.”

TetonGravity.com is one of the leading action sport websites in the world. The site boasts more than 300,000 unique visitors and over 5 million pages views every month. Constantly updated with fresh video, industry news, and community content, TetonGravity.com boasts extremely high levels of audience engagement; the average visitor spending over 9.5 minutes per visit on the site, compared to the 4.5 minute average web-wide. Todd Jones, Co-Found of TGR, said, “Our site has always pushed toward meaningful interaction with our audience. By providing professionally cut exclusive multi-media content AND a community with over 28,000 registered users, we’ve definitely created a one-of-a-kind online space for all things ski & snowboard.”

—
Teton Gravity Research is one of the fastest growing brands in the action sports industry. Founded in 1996, TGR has produced 18 award winning feature length films, numerous television series for Showtime, NBC, Fox Sports, and Fuel TV, and is known for its cutting edge media and lifestyles clothing line. TGR films showcase the world’s top snowboard, ski and surf athletes including Jeremy Jones, Ian Walsh, Sage Cattabriga-Alosa, and Seth Morrison. TGR is a proud member of 1 Percent for the Planet and strongly believes in protecting the environment in which the team works and plays. TetonGravity.com has become one of the leading online destinations and communities in the action sports industry delivering over 5 million pages views a month.

CONTACT
Chris Dickey
603.321.1382
chris.dickey@purpleorangepr.com