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Leading footwear brand Teva (a division of Deckers Outdoor Corporation NASDAQ:
DECK) has joined forces with Ground LLC in production of a full line of
Teva licensed bags and packs.
The new product line will be a complement to the Teva lifestyle. With a
focus on innovation and technology that has driven the Teva brand,
intuitive features will include premium, waterproof materials,
lightweight construction and styling that will bring excitement to the
“Teva is synonymous with innovation, and we believe Ground is a natural
extension of our brand equity. Partnering with Ground will help Teva
achieve our goals of providing technical, innovative product to our core
consumer. The Ground team brings a wealth of knowledge and expertise in
product development and design, and we look forward to working together
to extend and enhance the Teva brand,” says Angel Martinez, Chief
Executive Officer of Deckers.
Ground was established in 2002 as a multi-sport lifestyle brand that
combines technology with style. With a focus on technical innovation,
Ground is steadily moving into its third year of business with marked
growth in distribution. Since its start, ground continues to be
recognized through awards such as back-to-back Apex Awards from
Polartec, a finalist in ISPOs Brandnew Award, and continued personal
endorsements from the worlds top professional guides.
Tucker T Hacking Chief Executive Officer of Ground states, “We are
proud and honored to have been chosen by Teva to be their bag and pack
licensee. We believe there are many synergies between our two companies,
as we are both interested in building the most innovative and technical
product in the market. We look forward to a long relationship with the
Teva licensed bags and packs product will launch Spring 2007 in select
outdoor specialty stores.