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(GOLETA, Calif.), September 16, 2013 – Over the past few years, Teva® has been hard at work developing a line of shoes that mountain bikers can get excited about. It started with The Links, which was inspired by slope style riders but has been adopted for all disciplines of riding, simply because it works. From there, they made the Pivot: a clipless shoe that speaks to the all-mountain rider that lives for the ride down, but knows that you have to earn your turns with the grind to the top. In the coming year, the brand is excited to continue building unique products that riders can’t get anywhere else – starting with the Virgin, a new gravity-fed shoe available in Fall 2014.
“Mountain biking is one of the purest examples of a ‘Teva sport,’” says Amy Stanfield, Senior Marketing Manager. “It requires a level of functional utility and understanding of the outdoors and it is founded on a sense of camaraderie and passion.”
Named after the mecca of mountain biking in Utah, the Virgin is the brand’s first foray into the world of gravity. Downhill riding can get rowdy so Teva blends bombproof protection detailing with its tried and tested PedalLink outsole design for just the right amount of grip to give you confidence and freedom.
“If you’re the kind of rider who’s been charging down hectic lines, it may seem like we’ve been neglecting you for years,” continues Stanfield. “But, really we’ve just been perfecting our craft, working up to this moment.”
Attendees of the Interbike show in Vegas, NV can get a sneak peek of the Virgin starting September 18th – 20th at Teva booth #3125. The Virgin will be available at selected Independent Bike Dealers at online at www.teva.com starting in July 2014.
Facilitating outdoor adventures worldwide since 1984, Teva is a division of Deckers Outdoor Corporation and is headquartered in Goleta, California. Creator of the original sport sandal the brand continues to be driven by performance innovation and clean, modern design. What started out as whitewater product has evolved into a full arrangement of performance and lifestyle footwear ready for use in the water or on the trails of the great outdoors. Teva is inspired by the stories of great adventures and strives to inspire its consumers to Live Better Stories. The company’s products are sold in over 40 countries worldwide in a wide range of distribution channels. For more information on Teva, please visit http://www.teva.com or join us on our Facebook, Instagram, Twitter or YouTube channels.
About Deckers Outdoor Corporation
Deckers Outdoor Corporation (NASDAQ: DECK) strives to be a premiere lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. UGG® Australia, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO® and HOKA ONE ONE® are registered trademarks of Deckers Outdoor Corporation. For more information, visit www.deckers.com.