For Immediate Release
Contact: Jaime Eschette
Phone: 800-433-2537 x 178
Teva Fall 2008 – Performance Beyond The Water’s Edge
Goleta, CA (January 14, 2008) â€“ Outdoor footwear brand, Teva (a division of Deckers Outdoor Corporation, NASDAQ: DECK), is proud to introduce their fall 2008 collection to retail buyers throughout the world, proving once again that this â€œsandalâ€ company has taken their innovation of performance product past the water’s edge.
Teva speaks to the adventurer looking to take on the outdoors without the worry of footwear to slow them down. Admirably known as â€œGO.DO.BE.â€ within the walls of Teva headquarters, the progression of this lifestyle doesn’t stop with the changes of the season â€“ for some it’s only just beginning.
â€œOur biggest mission in creating this line was to make the product as fall/winter appropriate as possible, across all categories. Teva is more than just a sandal brand, it’s a year-round footwear brand.â€ Says Patrick Anderson, Teva Product Line Manager â€œWhether its waterproof leathers, eVentÂ® membranes, or fleece linings â€“ our FA08 line showcases new product that is well-suited for the most adverse conditions.â€
To take on the road ahead, you need the right footwear. Teva fall 2008 highlights a product guaranteed to make even the bumpiest journey enjoyable. The Mountain Scuff is built with comfort in mind; slip them on and GO â€“ anywhere. Stretch fleece lining to keep your feet snug and cozy while the outsole offers support along the way. Also, available in both a synthetic soft shell and durable leather for added protection from the elements.
Whether you’ve journeyed near or far, arrive at the start of your adventure with the right gear. Teva partners with eVent fabrics to offer three new products featuring Direct Ventingâ„¢ Technology. eVent fabrics get their unique properties from a proprietary and patented waterproof membrane. Its unique composition allows millions of tiny pores to breathe at their full potential. Find shelter on the trail in the new soft-shell Aniso eVent or, check out the Ossagon Mid eVent and Ossagon eVent.
At the close of the day, it’s time to relax and unwind but not at the sacrifice of our wild places. With this thought in mind, Teva continues to research materials and develop upon their Curbside collection. In fall 2008, Teva introduces five new Curbside kid’s products. The kid’s Kendal, Keagan, Estio/a, Makayla and Cerella utilize PCR materials in their construction. With this effort Teva is helping to divert trash from the landfill and giving it a second chance at life â€“ literally.
Get a sneak peek of Teva’s Fall 2008 collection and new advertising campaign, which features climber and outdoor enthusiast Sunny Trotter, at the coming Outdoor Retailer (#8000) and World Shoe Association (# 3331) shows.
For more information on Teva products, please contact Jaime Eschette at 800-433-2537 x178 or via e-mail at email@example.com.
Deckers Outdoor Corporation (NASDAQ: DECK) builds niche products into global lifestyle brands by designing and marketing innovative, functional and fashion-oriented footwear, developed for both high performance outdoor activities and everyday casual lifestyle use. The Company’s products are offered under the Teva, Simple and Ugg brand names.