Teva Launches Fall 2009
Goleta, CA (January 14, 2009) – Outdoor footwear brand, Teva®, (a division of Deckers Outdoor Corporation NASDAQGS: DECK) is launching their new Fall 2009 collection at this year’s Outdoor Retailer show.
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For Immediate Release
Contact: Jaime Eschette
Public Relations
Phone: 800-433-2537 x 178
Email: jeschette@deckers.com
Teva Launches Fall 2009
Goleta, CA (January 14, 2009) – Outdoor footwear brand, Teva®, (a division of Deckers Outdoor Corporation NASDAQGS: DECK) is launching their new Fall 2009 collection at this year’s Outdoor Retailer show, January 22nd – 25th with a big message – regardless of the season, Teva offers versatility in performance and lifestyle outdoor footwear.
Their Fall 2009 line boast a collection of performance based footwear that will provide stability, traction, comfort and versatility. Leading the wave of innovation is the new B-1 multi-sport shoe. Utilizing enhanced comfort foam technology performance insoles and a unique custom designed Vibram® rubber outsole, the B-1 will be a necessity for any outdoor athlete looking for a versatile product with the added bonus of a youthful aesthetic. The B-1 is available in men’s, kid’s and infant’s sizes.
“This Fall 2009 we’re continuing to build upon our year-round credibility with a strong focus on light hiking and multisport footwear.†says Chris Hillyer, Teva Performance Product Manager “The new B-1, Riva and Dalea blend top performance features with new aesthetics to reach our target consumer base.â€
To round out a complete footwear offering for today’s outdoor athlete, Teva has also built a collection of lifestyle inspired footwear. Blending fashion elements into an outdoor appropriate assortment, the new Lodge Life Collection makes use of luxurious full-grain water resistant leathers and the warmth of a plush lining. The Kiru, Kiru Boot and Kiru Ballet will keep your feet warm and comfortable from a winter day out on the town to a relaxing dinner in back at the lodge. A perfect travel companion, the Lodge Life collection is available for women only.
“Our new Fall 2009 collection takes inspiration from travel and natural beauty, offering an essence of tranquility and simplicity. The new Lodge Life collection compliments the lifestyle of today’s outdoor athlete.†– Jill Saunders, Teva Lifestyle Product Manager
The Teva Fall 2009 collection will be available online at Teva.com or at select Teva retailers starting in August 2009.
For more information on Teva products, please contact Jaime Eschette at 800-433-2537 x178 or via e-mail at jeschette@deckers.com.
Deckers Outdoor Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva®, Simple® Shoes, UGG® Australia, TSUBO®, and Deckers® Brand are registered trademarks of Deckers Outdoor Corporation.
