Teva Launches Touch Screen Digital Displays At Select Retailers in 08
Leading outdoor footwear brand, Teva (a division of Deckers Outdoor Corporation NASDAQ: DECK), increases their presence at select retailers with the launch of digital display signage in specialty outdoor retailers this coming spring 08 season.
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For Immediate Release
Contact: Jaime Eschette
Public Relations
Phone: 800-433-2537 x 178
Email: jeschette@deckers.com
Teva Launches Touch Screen Digital Displays At Select Retailers in 2008
Goleta, CA (October 4, 2007) – Leading outdoor footwear brand, Teva (a division of Deckers Outdoor Corporation NASDAQ: DECK), increases their presence at select retailers with the launch of digital display signage in specialty outdoor retailers this coming spring 2008 season.
The touch screen display units have the unique ability to receive content updates instantly via internet connection, allowing Teva to keep content fresh and current. The system will also allow Teva to react to patterns of consumer use by providing regular reports on how the consumer is interacting with the touch screens. By analyzing these reports they will be able to tailor the content to better serve the consumer.
“The RoninCast digital signage technology offers a great experience for our consumer, bringing exceptional quality images that inform, educate, and inspire,†said Erin Manning, manager of Teva Retail Presence. “As a leading outdoor brand with over 20 years experience in producing performance footwear, Teva has a wealth of technology and heritage to communicate to our consumer. RoninCast digital signage is an efficient solution that allows us to feed this information to our consumers at the point of purchase. Best of all, we can make changes and update our content system-wide at any time at minimal cost.â€
A soft launch of this revolutionary point-of-purchase unit will hit a select group of 5 – 10 Teva retailers in November. The program will officially go live across the nation in spring 2008 to 100 selected Teva retailers featuring Teva products and collections, Teva Events, Teva athletes, and videos.
“We are very excited about being the digital signage partner for Teva,†said Jeffrey Mack, President and CEO of Wireless Ronin. “RoninCast is an exciting technology solution for the retail industry, bringing the Teva brand to life. This is yet another example of the traction RoninCast is gaining in the marketplace, across a broad spectrum of applications, and the tremendous value we provide our clients.â€
About Teva
Teva is an authentic icon in the Outdoor Industry. Founded in the early 1980’s by a Colorado River guide, Teva pioneered the sport sandal category, and for over 20 years, outdoor athletes and enthusiasts have traveled the globe comfortably in Teva footwear. Teva remains committed to innovation in outdoor performance based footwear, to supporting the outdoor athletic lifestyle, and to the protection of the earth’s waterways. For more information on Teva footwear please contact Jaime Eschette, Teva Public Relations at 805-967-7611 x178 or via email at jeschette@deckers.com.
About Wireless Ronin Technologies
Wireless Ronin Technologies, Inc. (www.wirelessronin.com) is the developer of RoninCast®, a complete digital signage software solution designed to address the evolving digital signage marketplace. RoninCast provides clients with the ability to manage a digital signage network from one central location. The software suite allows for customized distribution with network management, playlist creation and scheduling, and database integration. An array of services is offered by Wireless Ronin to support its digital signage software system, including consulting, creative development, project management, installation, hosting and training. The company’s common stock is traded on the NASDAQ Global Market under the symbol “RNIN.†For more information on Ronin Technologies, please contact Kathleen Crandall at 612-327-6336 or via e-mail at kathleen@crandallcommunications.net.
Deckers Outdoor Corporation (NASDAQ: DECK) builds niche products into global lifestyle brands by designing and marketing innovative, functional and fashion-oriented footwear, developed for both high performance outdoor activities and everyday casual lifestyle use. The Company’s products are offered under the Teva, Simple and Ugg brand names.
