Teva Leading The Sports Sandal Category Into Spring 2010
Goleta, CA (July 13, 2009) – Over 25 years since the first sport sandal was introduced into the market by Teva (a division of Deckers Outdoor Corporation NASDAQGS: DECK), and the brand is still raising the bar in the outdoor footwear...
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For Immediate Release
Contact: Jaime Eschette
Public Relations
Phone: 800-433-2537 x 178
Email: jeschette@deckers.com
Teva Leading The Sports Sandal Category Into Spring 2010
Goleta, CA (July 13, 2009) – Over 25 years since the first sport sandal was introduced into the market by Teva (a division of Deckers Outdoor Corporation NASDAQGS: DECK), and the brand is still raising the bar in the outdoor footwear category. In Spring 2010 Teva will introduce the ITunda and Tirra to their collection of footwear.
Available for both men and women, the Itunda redefines what a sport sandal has to offer. Equipped with a full heel Shoc Padâ„¢ and seamless EVA topsole for added comfort, toe protection to keep the rocks from damaging your toes while pushing it to the extreme and Teva’s proprietary Spider Rubberâ„¢ outsole to keep you planted on the ground…upright. The Itunda is the new breed of sport sandal ready for the trails, the water or any adventures in between.
“As a result of our relationship with OARS, we’ve refined our sport sandal offering to address the changing needs of water professionals. The Itunda offers new technologies which provide better fit, comfort and protection for the most discriminating users.†– says Chris Hillyer, Product Line Manager – Performance.
Understanding the need for versatility and comfort, Teva developed the woman’s Tirra and men’s Tanza to adjust easily from baggage claim to treks and happy hours beyond. Three points of adjustment, Spider Rubberâ„¢ outsole for secure traction and a woman’s specific fit on the Tirra; should you be looking for the more traditional Teva architecture, the Tirra and Tanza are built for the adventure travels ahead.
For more information on Teva products, please contact Jaime Eschette at 800-433-2537 x178 or via e-mail at jeschette@deckers.com.
Deckers Outdoor Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva®, SimpleÂ®ï€ Shoes, UGG® Australia, TSUBO®, and Deckers® Brand are registered trademarks of Deckers Outdoor Corporation.
