For Immediate Release
Contact: Jaime Eschette
Phone: 800-433-2537 x 178
Teva Takes Action With Waterkeeper Alliance To Clean Up Public Waterways
Goleta, CA (April 14, 2008) â€“ TevaÂ® (a division of Deckers Outdoor Corporation NASDAQ: DECK) takes action on the rivers and waterways of your backyard this spring as they partner with local Waterkeeper Alliance programs to host a series of regional river clean-ups.
Water is the most precious of our natural resources yet each day the state of our global waterways grows more endangered by pollution. To help combat this reality Teva will partner with Waterkeeper Alliance to bring awareness to our local waterways and inspire communities to get involved in efforts to clean them up.
â€œTeva exists because of the rivers and canyons we’ve explored, run in and enjoyed over the years. Our heritage obligates us to get involved with the protection of these waterways,â€ says Pete Worley, Teva Brand President. â€œWe are proud to stand along with Waterkeeper Alliance in this effort against polluters, and give hope that change is possible.â€
Starting in early April 2008 and going throughout the year, each event will be a collaboration of efforts between the following local Waterkeeper programs and Teva retailers. To get involved, visit www.teva.com/curbside for more information.
Upper Neuse Riverkeeper Hudson Riverkeeper
Lower Mississippi Riverkeeper Puget Soundkeeper
Buzzards Baykeeper San Francisco Baykeeper
Great Salt Lakekeeper Santa Barbara Channelkeeper
Milwaukee Riverkeeper Grand Traverse Baykeeper
â€œOn 177 waterways around the world a local Waterkeeper is on patrol, standing up for clean water and everyone’s right to clean water,â€ says Steve Fleischli, Waterkeeper Alliance President. â€œWaterkeeper Alliance and Teva are working together to give people in communities around the U.S. a chance to take action locally and support their local Waterkeeper in protecting our waterways.â€
Teva and Waterkeeper Alliance also worked together with leading IMAXÂ® Theater film producers, MacGillivray Freeman Films, on a film that dÃ©buted worldwide, March 2008. Grand Canyon Adventure: River At Risk will help to further communicate the importance of watershed protection. Watch the film trailer and see when the film releases in your area, visit www.grandcanyonadventurefilm.com
Teva is an authentic icon in the Outdoor Industry. Founded in the early 1980’s by a Colorado River guide, Teva pioneered the sport sandal category. For over 20 years on the river, in the canyons, and across the trails of the great outdoors, athletes and enthusiasts have traveled the globe comfortably and confidently in Teva footwear. Providing a positive contribution to the world in which they play is at the core of everything Teva stands for. The Teva name itself is a Hebrew word meaning “nature” and the hand logo is the Hopi symbol for “Friendship” and “Water”.
About Waterkeeper Alliance
Waterkeeper Alliance is a grassroots advocacy organization with 177 local Waterkeeper programs that are dedicated to preserving and protecting your water from polluters. The organization aims to connect and support local Waterkeeper programs and provide a voice for waterways and their communities worldwide. For more information on Waterkeeper, please visit www.waterkeeper.org.
For more information on Teva visit www.teva.com or please contact Jaime Eschette at 800-433-2537×178 or via e-mail at email@example.com.
Deckers Outdoor Corporation (NASDAQ: DECK) builds niche products into global lifestyle brands by designing and marketing innovative, functional and fashion-oriented footwear, developed for both high performance outdoor activities and everyday casual lifestyle use. The Company’s products are offered under the Teva, Simple and Ugg brand names.