Teva Selects Backbone Media to Support Brand Communications
Leading outdoor footwear brand Teva® has retained Backbone Media to manage its public relations.
Get access to everything we publish when you sign up for Outside+.
(Goleta, Calif.)– Leading outdoor footwear brand, Teva®(a division of Deckers Outdoor Corporation, NASDAQGS: DECK) has retained Backbone Media to manage its public relations. Backbone will support Teva’s media communications, product placement, branded content and social media strategy.
“We chose Backbone after an extensive agency search process,” states Joel Heath, global marketing director for Teva. “Backbone possesses an intimate understanding of our brand and our marketplace. We’re confident they will be a strong strategic partner that will amplify Teva’s positive brand momentum.”
“Our team is honored and excited to work with a brand that is a true pioneer in the outdoor industry,” comments Backbone’s Penn Newhard. “Twenty-five years ago Teva launched an entirely new footwear category and it continues to be an industry leader and innovator today.”
Teva is a global adventure brand with an intrinsic and deeply ingrained connection to water. Teva was born on the Colorado River in 1984, and ever since then, water has been at the core of everything we do. We build products knowing that when it comes to water, sometimes you want to play with it, and sometimes you want to be protected from it. So no matter the situation, Teva has you covered.
Deckers Outdoor Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva®, Simple® Shoes, UGG® Australia, Tsubo®, and Deckers® Flip Flops are registered trademarks of Deckers Outdoor Corporation.
About Backbone Media
Backbone Media is an independent public relations and media agency specializing in the outdoor and active lifestyle markets. With offices in Carbondale, Colo., and Jackson, Wyo., Backbone’s team of media professionals represents some of the most respected brands in the outdoor industry.